The document provides an overview of using social media for multifamily real estate. It discusses how 53% of online content about companies comes from outside sources and that social media allows a more level playing field by giving companies a direct voice and connection to clients and customers. It asks questions about identifying audiences, where they are online, why they would talk about the company, how social media advances business objectives, and if engaging customers is worthwhile. The document provides trends in social media and ideas to use it for customer service, building brand buzz and referrals, monitoring reputation, and broadening online presence. It suggests starting with claiming a Google Place, creating a Facebook page, using analytics, and commenting on blogs. The overall message is that a