3 Monkeys explain what's new with Facebook Timeline for Brand Pages.

1. Facebook
Timeline for
Brand Pages
What this means for your brand

2. What’s New? An overview …
1 Cover image: A cover image is a banner across the top of your Page, right above your Page profile picture
Highlighted posts: You can now highlight any post on your Page by clicking the star icon next to each update, this will expand the
2 post across the entire width of your wall
3 Pinned posts: Pinned posts are updates that will stay at the top of the page for a maximum of 7 days
4 Milestones: Create milestones in your brand history, highlighting achievements and key dates
Views and Apps: Apps, photos and events are now displayed under the cover photo. Page admins can control what is featured
5 here
6 Friend Activity: When users visit your page, they’ll see if any of their friends are talking about your brand, within the page
7 Admin panel: Page admins can view notifications and comments, respond, view insights and edit
8 Activity log: Only viewable to Page admins, activity log will provide an overview of activity and page history

3. How It Looks
1 Cover image: A cover image is a banner across the top of your Page, right above
your Page profile picture

4. How It Looks (cont…)
2 Highlighted posts: You can now highlight any 3 Pinned posts: Pinned posts are updates
post on your Page by clicking the star icon that will stay at the top of the page for a
next to each update, this will expand the maximum of 7 days
post across the entire width of your wall

5. How It Looks (cont…)
4 Milestones: Create milestones in your brand history, highlighting achievements and key
dates

6. How It Looks (cont…)
Views and Apps: Apps, photos and Friend Activity: When users visit
5 6
events are now displayed under your page, they’ll see if any of their
the cover photo. Page admins can friends are talking about your
control what is featured here brand, within the page

7. How It Looks (cont…)
Admin panel: Page admins can view notifications and comments, respond, view insights
7
and edit

8. How It Looks (cont…)
Activity log: Only viewable to Page admins, activity log will provide an overview of activity
8 and page history

9. What’s Gone?
• Brands will no longer be able to ‘fan-gate’ pages or apps
• Tabs have been removed, and apps/info etc now sit under the cover image
• Brands will no longer be able to set custom landing tabs - users will now automatically land on
brand timeline

10. What does this mean for your brand?
These extensive changes will mean a change in your social strategy.
Important stories can now be featured with the click of a button, and Facebook’s new
Premium ads mean your content can be placed at the very top of a user’s news feed –
but this needs to be approached with caution.
Consumers don’t always react well to change across social platforms, and forcing your
content in front of them isn’t necessarily going to result in a positive reaction.
Existing content will need to be edited and new content created before you publish your
new timeline, and easily accessible historical data means you’ll need to think about
posts from years gone by too.
Our recommendation? Create a carefully thought out strategy before you click that
publish button!
Not sure where to start or have a question? Get in touch with the 3MC social media team:
phil.ryan@3-monkeys.co.uk