How to use social media to attract, recruit and retain volunteers and patients for Phase I-IV clinical trials.

1. Utilizing Social Media to Reach &
Recruit Phase I-IV Clinical Trial
Subjects
Jared Byer, MBA
Principal
2 Ten, LLC

2. Social Media Defined
• Internet-based applications that build on
the technological foundations of Web 2.0
 Springboard for social outreach to
support engagement among people,
organizations and communities

3. Leading Platforms
• Websites (CMS)
• Facebook
− 1.5 billion users
• Twitter
− 500 million total users; 215M active users
• LinkedIn
− 259 million users
• YouTube
− 1 billion users

4. U.S. Regulatory Agencies
• No social media policies published by FDA
– Due no later than July 2014
• FDA Office of Prescription Drug Promotion
(OPDP)
– Has taken actions against companies alleged
to have posted misleading promotions on
Facebook and YouTube

5. Above All
• Protect patient, study, Investigator, IP
– Remember: Platforms support 2-way
communications
– Control flow to assure privacy &
protection

6. Solutions: Social Marketing
• Attract and engage by providing
relevant, timely content that
empowers the audience and defines
the community

Websites, blogs, articles, white
papers, videos, webinars, etc.
• Impartial, reliable, consistent

7. Create Community
• Website
– Patient-centric network provides
accurate, relevant information that
empowers patients and caregivers


Focused
Extended via Twitter, LinkedIn, Facebook,
YouTube, links to related websites

8. Create Community
• Website
–
Each page presents links that allow
reader to continue relationship
 Request additional info about
disease, treatment options, studies,
etc.
 Voluntarily enter network
•
Control engagement; protect privacy

9. Questions?
Jared Byer, MBA
Principal
2 Ten, LLC
jared@2tenllc.com
913.980.0028