Social media works for a number of reasons. First, it satisfies a fundamental desire of people to engage with others of similar interests. And for businesses, social media complements traditional marketing by extending reach while granting greater precision. Social media also liberates the customer. It removes the interruptive component of marketing and replaces it with a promise to interact in ways that are meaningful and productive.

1. Marketing Strategies for
Businesses
The Basis of Social Media

2. Marketing isn’t what it used to be...
• Direct mail and advertisements are still
essential to a robust marketing program
–Businesses also want the economic
value of social media
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3. The Death of Interruption
• Social media represents a radical shift in
the way groups interact
–Under traditional methodologies,
business marketers used
“interruptive” strategies to project
messages into the market
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4. The Death of Interruption
• No one asked for permission to interrupt
your favorite TV or radio program
–Advertisers delayed your
concentration / relaxation /
entertainment when, where, and how
they wanted
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5. The Birth of Interaction (Engagement)
• The Internet has driven sweeping
changes in marketing
–Those changes center on engagement
• The exchange of information,
insights, and expertise among
interested people or groups
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6. Social Media (Engagement)
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7. Social Media (Engagement)
• Twitter, Google+, Facebook, LinkedIn,
YouTube, Pinterest, SlideShare, etc.
–Successful because people accept the
value of engagement
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8. Social Media Insists On Engagement
• How many blogs, surveys, or polls did
you come across just today?
–Were you asked to respond?
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9. Social Media Insists On Engagement
• On Facebook, you “like” people,
companies, and events that align with
your interests & preferences
–People and businesses often focus on
increasing the number of “likes”
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10. Content: The Once and Future King
http://www.wishbookweb.com
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11. Content Continues to Reign Supreme
• Content attracts a lot of coverage
–Makes it seem as if it is a recent
entrant to marketing
–In reality content it has always been
used to educate prospective clients
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12. Content Continues to Reign Supreme
• The Sears Christmas catalog
–Rich with descriptive content that
played on emotions
–Color photos supported
imaginative engagement
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13. Content Continues to Reign Supreme
• Sears’ call to action:
– Clear ordering instructions made it
easy for parents to quickly complete
holiday shopping
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14. Content Continues to Reign Supreme
• Seasonal timing created demand
–Demand drove the company’s
holiday sales in the United States
for decades
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15. Partner With Experts
• 2 Ten, LLC
– Twenty years of marketing, sales
and professional writing
experience
• Clinical research, healthcare, and
scientific consulting industries
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16. 2 Ten, LLC
Professional Marketing Services
Jared Byer
Principal, 2 Ten, LLC
jared@2tenllc.com
913.980.0028
@2tenllc
www.2tenllc.com
2 Ten, LLC is a veteran-owned business
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