3. STRATEGY FOR WEBSITE
Moved to Wordpress site in 2012
Displays Facebook Updates in side-bar
Multi-page to allow us to change
information quickly and promote
participants
Header image includes logo with dates
for next Festival
Volunteer authors can add articles
Twitter stream on Website
Sign-up form for following too
5. STRATEGY FOR FACEBOOK
Content-rich, with lots of varied updates
photographs
questions
recipe links
Promote other events in the area
‘Like’ other events and local businesses
Encourage others to participate via the page
7. STRATEGY FOR TWITTER
Say something interesting to encourage
followers
Post links to new content created on
Facebook, to encourage more people to join
us there
Post links to articles created on the Website
Be conversational with others in a friendly
‘voice of the Festival’
Promote local events and local businesses
Follow people who are interested in food
Join in relevant Twitter conversations
Encourage visits to website
Answer questions
9. STRATEGY FOR FLICKR
Set up a group where Flickr users can share
photographs taken at the Crail Food Festival
Encourage people to join by publicising existence of
the group via our Twitter page
Use the photographs for promotion, crediting the
creators
10. CRAIL FOOD FESTIVAL - YOUTUBE
We don’t yet
have a
YouTube
Channel for
Crail Food
Festival – this
is just a playlist
11. STRATEGY FOR YOUTUBE
In 2011 and 2012 we did not have sufficient content
to merit a Crail Food Festival YouTube channel
Collation of video content curated by Susan
McNaughton on her channel:
http://www.youtube.com/playlist?list=PL449032723
249808E&feature=plcp
We now have 16 videos about Crail Food Festival –
may be time to create a channel?
12. HOW DO PEOPLE FIND US ON-LINE?
Every web presence
encourages visits to others
(linking)
Traditional marketing still
used too
Posters (have our
Website, Facebook & Twitter
on)
Flyers (have our
Website, Facebook & Twitter
on)
Press – some articles written
about us
Press advertising in local
papers
13. WHO HELPED US?
Facebook – Admins
Eileen Wood
Finlay Kerr
Graham Anderson
Susan McNaughton
Twitter
Susan McNaughton
Derek Swan @Hungry_Swan
14. WHO CREATED CONTENT?
‘Blog’ posts
Chiara Pannozzo – author of the ‘Wine and Olives’
blog has helped for 2 years, with interviews
published on Crail Food Festival website
Phil Cook – author of the ‘Philly’s Food World’ blog
who devised a recipe, interviewed a local
restauranteur and blogged about it as well as
making a video
Victoria Pitkin – author of ‘21st Century Urban
Housewife’ blog wrote about her visit to Crail Food
Festival
Fi – author of ‘Made by Fi’ blog wrote about her visit
to Crail Food Festival
15. WHO CREATED CONTENT - 2
Sandy Stevenson – created video
content in 2011
As @TourScotland he has over
42,000 followers
Explore St Andrews – created
video content in 2012, interviewing
Chris Walker and also featuring
the Crail Skiff
Douglas Baird – created video
content in 2012
As @BairdTravels he has over 5,000
followers
16. WHAT ARE WE NOT YET DOING?
Emailing newsletters
We collected a list of attendees at 2012
Festival, but we don’t yet have a system
for emailing
Good signage
Attracting ‘passing trade’
Directing people round Crail once they’re
here for the Festival
Publicising/working our Flickr presence
Pinterest – could be great for building
pages of photographs about Crail
Google+
17. WHAT DO WE NEED FOR 2013?
Photographs!
People who share – via
Twitter, Facebook, Google+
Bloggers – people who write about Crail
Interested foodies
Videos – inc. making video from still photos
Local businesses who want to learn the skills
Never to late to join in the fun!
18. Presented by: Susan McNaughton
16 November 2012 – Crail, Fife
Providing social media services for Festivals
and Events
More @SusanMcNaughton
http://www.susanmcnaughton.com
Email: susan@susanmcnaughton.com