1. Stories Hope
Spring 2011
of
®
I N S I DE
• Can-do attitude provides 700,000 meals
• Bremer takes action
• Your 2011 Hunger Heroes
• Donor highlights pg 3 pg 10 pg 11

2. The Mission Beyond
the Mission GENERAL MILLS’ CAN-DO ATTITUDE
A message from our Executive Director
PROVIDES 700,000 MEALS
It’s a one-week campaign that takes over four departments/divisions. “Hundreds of people
months to plan, but employees of General are involved in the campaign. It really rallies
Anyone can have a hunger story Mills look forward to the challenge every everyone together,” says Pam Olsen, who
represents the Volunteer Council for the
Last month, I once again had the pleasure didn’t recognize him on her first pass sales pitch for various products. He could year. They know the ultimate goal of their
Food & Fund Drive is to give even more to General Mills campaign. “We hang banners,
of speaking at Dish: Cuisine for Change, through the lobby, as he was wearing a no longer buy anything, he explained, but
our neighbors in need. use driveway signs, and have an Outreach
the annual gala benefiting Second Harvest suit and she had assumed this man was a he desperately needed the dinner.
Committee that helps raise awareness and
Heartland. It’s one of my favorite nights donor here to meet with a member of our For over five years, General Mills has
Our neighbors are facing immense stress— increase participation in the drive.”
of the year—I’m always humbled by the executive team. She circled back and he participated in the Minnesota FoodShare CANstruction collected 1,688 pounds of food.
unexpected health problems, unemployment,
tremendous showing of generosity from responded when she called his name (as she March Campaign, which annually aims During the internal drive, employees can
home foreclosure, a broken car—any single
the community partners who come out in inwardly chided herself for knowing better enjoy fresh baked goods—made and sold
one of which can cascade into a list of to restock 300 food shelves throughout
than to judge a person’s need by his attire, by the Betty Crocker Kitchen group—or and the food is donated to Second Harvest
support of our work. If you were one of those Minnesota. Though the campaign runs for
debilitating pressures if you are already Heartland. This year’s CANstruction
people, I’d like to extend my sincere thanks, particularly in this economy). She led him maybe a fresh baked waffle, made and
struggling to get by. While the economy the entire month, General Mills picks one collected a total of 1,688 pounds of food.
back to her office and learned his story. She sold by the IS “Master Minds” team. New
on behalf of Second Harvest Heartland and week in March for a friendly, fun campaign
heard about his layoff from his corporate slowly rebuilds, I continually remind myself
the people we serve, for your attendance this year, one department brought in an The General Mills Food & Fund Drive collected
that we still have a long way to go. with some internal challenges within
sales job, his divorce and his house falling Elvis impersonator and any employee who 7,440 pounds of food this year, and raised more
and your commitment to the fight against
into foreclosure. He emotionally relayed But I’m convinced that with your commitment purchased a ticket could spend a lunch hour than $96,643, bringing the grand total, with the
hunger in our neighborhoods.
how the suit he was wearing was his only and faith in the work of Second Harvest listening to Elvis tunes. company match, to 207,000 combined dollars
At this year’s event, I talked about one nice thing left. And he had it on that day Heartland, we can create a better tomorrow “Departments are constantly figuring out and pounds of food for our neighbors in need—
of our employees who had a screening only because he was going to a dinner that for our neighbors who are struggling today. new ways to raise money,” says Pam. “It is enough to provide over 700,000 meals.
appointment with a man who called Second night. You see, he was still on the list for
As always, thank you for your ongoing support. always fun to see what creative ideas they “General Mills is a wonderful sponsor. They
Harvest Heartland seeking help. At the some upscale marketing events at which
come up with each year.” are 100% behind the drive and allow us to
time of the appointment, our employee dinner was included if you listened to a -Rob Zeaske
take time to plan and then participate in
Photos courtesy of Minnesota FoodShare.
Another component to the drive is the
annual CANstruction event at the ICS this campaign each year,” said Pam. “Our
center. Teams of employees use all different mission of Nourishing Lives, Nourishing
Together we are sizes of aluminum cans and non-perishable Communities, Nourishing the Future is a
part of all we do. The Food & Fund Drive is
transforming hunger relief. items to build structures and compete for
just one avenue.”
You can help.
the “CANley Cup.” Throughout the event,
Mark your calendar with these events.
employees judge the structures and vote Anyone can start their own Food & Fund
Go to 2harvest.org/events for more details. Teams of General Mills employees competed
for the CANley Cup. for their favorite. When the competition is Drive. Visit 2harvest.org/foodandfund to
complete, the structures are disassembled learn how.
FM107 “My Talk’s Food for Families” Food Drive Food Mania
June 6 – 19 July 18 – 29
My Talk 107.1 will collect food for Second Harvest Heartland at For more information, see page 11, or visit 2harvest.org/foodmania.
various locations throughout the metro area.
For more details, visit mytalk1071.com. Lifetime Fitness Torchlight 5k 50,000 reasons to Take Action
July 20 • Basilica of St. Mary, Minneapolis Second Harvest Heartland shares the Bremer Bank vision to build healthy communities
American Association of Woodturners 25th Participants are encouraged to donate non-perishable food items, through partnership. This is why we’re so excited to partner once again with Bremer for
Annual International Symposium which benefit Second Harvest Heartland. the Taking Action Against Hunger Campaign.
June 24 - 26 • Saint Paul RiverCentre For more details, visit torchlight5k.com.
Now in its sixth year, the campaign will make an even more significant impact in the
Proceeds from the AAW Return to the Community Project/Empty
Minneapolis Farmers Market lives of our hungry neighbors in 2011 by making every donation twice as valuable.
Bowls go to Second Harvest Heartland.
Bremer Bank will generously match every dollar donated to Taking Action Against
Visit 2harvest.org/events for more details. Sundays from July 10 - October 30 • Minneapolis
Hunger, up to a $50,000 total.
Come donate produce to our neighbors in need!
Ice Cream Social Hosted by AdvisorNet Financial For more information, visit 2harvest.org/givinggreen. Your donation is important! For every $10 donated, Second Harvest Heartland
June 28 • 11:30am - 2:30pm • Peavy Plaza can distribute 37 meals for the children, seniors and working families in need in
AdvisorNet Financial will serve up free ice cream while collecting Bremer Bank Farmers Market Events our community.
donations for Second Harvest Heartland. Bremer Bank will collect donations for Second Harvest Heartland. Donations can be made at your local Bremer Bank or online at Bremer.com. Hurry,
Visit 2harvest.org/events for more details. KS95 personalities to make appearances. because Taking Action Against Hunger will only accept donations through June 30, 2011.
St. Paul Farmers Market
Saturday, June 4 • 7:00am – 1:00pm • St. Paul
Minneapolis Farmers Market
Sunday, June 26 • 7:00am - 1:00pm • Minneapolis
2 Spring 2011 Spring 2011 3

3. THE HEARTLAND’S HUNGRY CHILDREN RECOGNIZING
OUR 2011
HUNGER HEROES
promotional support from the initiative’s founding sponsor, the
Minnesota Vikings Children’s Fund, as well as supporting sponsors
Target and ConAgra Foods. The program has achieved high visibility
locally, as well as nationally, due to the ‘Kids Eat Free’ promotional Second Harvest Heartland is pleased to announce
campaign, which combines online and text-based site locator tools with the recipients of its second annual Hunger
neighborhood canvassing and attention-grabbing billboards located in Hero awards, which were created to honor and
the neighborhoods of more than 20 sites. recognize organizational partners who make a
USDA officials laud the program’s intimate compassionate and transformational impact on
appeal, for everyone from players to kids, for those who are hungry in the Heartland.
“He informed us
its effect. This poignant anecdote from an Last year, 1 in 10
that he would be SFSP site coordinator reinforces the USDA’s
Minnesotans was at risk
COMMUNITIES FACE THE FACTS: trying out for high
school football this
praise: “We have a few weekly rate hotels
nearby,” says one site coordinator. “A couple
of not having enough
40 percent of the Heartland hungry are children. fall because he felt of high school age boys from one of them to eat, and hungry
walked into our church for dinner and told us Minnesotans missed 125
As it becomes clearer that the consequences While jarring, the litany of negatives is contrasted by a number strong enough to
that it was the first meal that they had eaten million meals. As the
of missing meals can have lasting effects of positive measures currently helping alleviate the prevalence do it this year.” all day. They saw the ‘Kids Eat Free!’ sign demand for emergency food increased, so, too,
on a child’s life, child hunger has moved of child hunger. -SFSP Site outside our church and decided to come in. did the generosity of many of Second Harvest
to the forefront of hunger relief dialogue Coordinator
They returned every day during the summer Heartland’s charitable partners, six of whom
and programming. School Officials Do Their Part for an afternoon snack and dinner. At the end demonstrated extraordinary leadership in meeting
“Hunger is a leading indicator of other The grim roll call of effects presented by the Cost/Benefit Hunger of the summer, the younger of the two informed us that he would be trying
Dr. Jean Kinsey the unprecedented demand for food. It is those six
problems related to physical and mental health Impact Study are part of the reason for preventive measures taken out for high school football this fall because he felt strong enough to do it
partners that Second Harvest Heartland honors
and poor educational performance,” points out by educators, some of whom are partnered with Target and Second this year.” In 2011, the program plans to serve 1 million meals to children
Dr. Jean Kinsey, director emeritus of the University of Minnesota’s during the summer recess. this year with its Hunger Hero award, a seal of
Harvest Heartland in a five-site, urban school pantry pilot project
Food Industry Center, and an authority on the effects of hunger on during the 2010-2011 school year. The Target Meals for Minds™
appreciation designed to publicly acknowledge
young lives. “Today’s quality of life, and tomorrow’s potential, is in school-based food pantry allows families to choose from a variety of those who contributed the most by way of foods,
jeopardy for the 1 in 8 children experiencing hunger in our region.” staple foods and fresh produce to take home. “Within the educational funds, hours, ideas, awareness and more.
environment, there is an extraordinary opportunity to stem need, as “Second Harvest Heartland works passionately
A Shocking Study well as its consequences, among children and their families,” said the
every day to feed our hungry neighbors, but our
Published in March 2010, the Center’s Cost/Benefit Hunger principal of the most recent Meals for Minds site, Leadriane Roby of
success is dependent on the benevolence and
Impact Study pinpoints the toll hunger takes on health and the Nellie Stone Johnson Community School in North Minneapolis.
“It is a process of trust and dialogue, and of acknowledging that
conviction of our outstanding community partners
educational performance, as well as some shocking emotional
location is important to connecting children with food resources,” who continue to demonstrate equal passion for
and behavioral outcomes:
explained Roby. “The school-based pantry is truly a step towards and commitment to our cause,” said Rob Zeaske,
• Hungry infants and young children suffer from iron deficiencies better learning, and a better life for our students.” executive director of Second Harvest Heartland.
that affect their cognitive and physical development.
“We are proud to recognize to this year’s Hunger
• Hungry children are more likely to experience headaches, Beating the Summertime Hunger Blues Heroes for their leadership in substantially and
stomachaches, ear infections and colds. Share Your Lunch sustainably impacting our hungry neighbors.”
Over the summer, the USDA’s Summer Food Service Program
• Hungry teens are twice as likely to suffer from depression and (SFSP) is in place at 400 sites around the state, with unique Second Harvest Heartland has added another component to its child
Hunger Heroes are recognized in six categories,
are five times more likely to commit suicide. hunger outreach this summer. The Share Your Lunch initiative is a
each of which is critical to Second Harvest
• Hungry children have a heightened propensity for having isolating seasonal fund drive that highlights the everyday role individuals and
Heartland’s mission of ending hunger through
or antisocial behaviors and a greater need for special education. groups can take in providing meals — and a healthy future — for a hungry
child. Introduced as a promotional partnership with the St. Paul Pioneer community partnerships and all of which must work
• Hungry children are nearly twice as likely to see a psychologist. in tandem to collectively achieve that goal.
Press and WCCO Radio, the drive reminds us of the power of food
• Hungry children tend to have lower math scores, are twice security—the lunch break—in taking us through the day, and invites a
as likely to repeat a grade and three times as likely to be movement to Share Your Lunch during summer, the most vulnerable time
suspended from school. for out-of-school children to miss meals.
To read more about
our Hunger Heroes,
The Vikings’ Visanthe Shiancoe is a prominent face For more information on the effects of hunger and the benefits of supporting
around the Twin Cities, and his likeness adds even more turn the page!
appeal to the Kids Eat Free promotional campaign. child hunger relief visit hungerfreemn.org.
4 Spring 2011 Spring 2011 5 Spring 2011 7

4. D SECOND HARVEST HEARTLAND
SECOND HARVEST HEARTLANDPRESENTS
2011 HUNGER HEROES
2011 HUNGER HEROES
VOL U N T E E R
’10
PROUDLY PRESENTS
PROUDLY YOUR
YOUR
General Mills hashas a longstanding commitment hunger relief at both a corporate andand
General Mills a longstanding commitment to to hunger relief at both a corporate
FINANCIAL
an employee level. The manufacturer of many beloved brands delivered transformational
an employee level. The manufacturer of many beloved brands delivered transformational
Partner with the leading
RO HUNGER HEARTLANDHERO financial impact on hunger financial support to food bank programs andand operations, nearly 1/3 of which was the result
financial support to food bank programs operations, nearly 1/3 of which was the result
OD
HUNGER HEARTLAND
SECOND HARVEST
HERO
FINA NCIAL
SECOND HARVEST ’10
relief programs. of employee contributions.
of employee contributions.
FINA NCIAL
’10
PANTONE PANTONE
5763C 404C
PANTONE PANTONE
384C 5635C
TONE
63C
PANTONE
404C
VOLUNTEER Target hashasnationally recognized employee volunteer program. In 2010, the the retailer
Target a a nationally recognized employee volunteer program. In 2010, retailer
Partner with the largest impact
ONE PANTONE
kept hunger relief in the the centerits hometown bullseye by packing boxes andand directly
kept hunger relief in center of of its hometown bullseye by packing boxes directly
4C 5635C
RO
D
HUNGER HEARTLAND
SECOND HARVEST
HERO on operational productivity
assisting struggling families as frontline partners in solving child hunger.
assisting struggling families as frontline partners in solving child hunger.
VOL U N T E E R
’10
via donated time and labor.
PANTONE PANTONE PANTONE
O HUNGER HEARTLANDHERO
697C 5763C 404C
TONE PANTONE PANTONE
7C
SECOND HARVEST 5763C 404C
VOL U N T E E R
HUNGER HEARTLANDHERO
’10
PANTONE
697C
FOOD
HUNGER HEARTLAND HERO HUNGER HEARTLANDHERO
PANTONE
5763C
PANTONE
404C Supervalu hashas demonstrated a “super” abilitythe the deliveryhigh-volume, nutritious
Supervalu demonstrated a “super” ability in in delivery of of high-volume, nutritious
SECOND HARVEST SECOND HARVEST SECOND HARVEST
Partner with outstanding charitable pounds to hometown neighbors, touching more than 1,000 hunger relief
charitable pounds to hometown neighbors, touching more than 1,000 hunger relief
RO HUNGER HEARTLANDHERO
I N NOVAT I O N
’10
PANTONE HUNGERand volume of
value HERO
FOOD
’10
VOL U N T E E R
PANTONE
’10
D SECOND HARVEST SECOND HARVEST HEARTLAND programs and innumerable lives with its generosity in 2010.
programs and innumerable lives with its generosity in 2010.
5763C 404C
donated food.
RO HUNGER HEARTLANDHERO
FOOD VOL U N T E E R
’10 ’10
D
HUNGER HEARTLAND
SECOND HARVEST
HERO
FINA NCIAL
SECOND HARVEST
’10
HUNGER HEARTLAND
SECOND HARVEST
HERO HUNGER HEARTLAND
SECOND HARVEST
HERO
HUNGER HEARTLAND
SECOND HARVEST
HERO
I N NOVAT I O N
’10
HUNGER HEARTLAND
AWARENESS
SECOND HARVEST
HERO FOOD
’10
AWARENESS
VOL U N T E E R
’10
Bremer Bank is ais a premier program partner with a far-reaching voice in community affairs.
Bremer Bank premier program partner with a far-reaching voice in community affairs.
The organization hashas generated outstanding visibility and made a deep impression with
The organization generated outstanding visibility and made a deep impression with
PANTONE PANTONE
384C 5635C
Partner generating
O HUNGER HEARTLANDHERO Partner generating outstanding
FOOD VOL U N T E E R
HUNGER HERO ’10
HUNGER HEARTLAND visibility inHARVEST HEARTLAND
outstanding HERO HUNGER HERO
’10
its multimedia Take Action Against Hunger campaign andandlead sponsor of our our Food &
its multimedia Take Action Against Hunger campaign as as lead sponsor of Food &
SECOND HARVEST HEARTLAND
SECOND HARVEST SECOND HARVEST
delivery of programs.
SECOND
visibility in delivery of programs.
RO
TONE
7C
D
HUNGER HEARTLAND
SECOND HARVEST
HERO
AWA R E N E S S
’10
FINA NCIAL
’10
PANTONE
5763C
HUNGER HEARTLAND
GR EEN
’10
SECOND HARVEST
HERO PANTONE
404C
FINA NCIAL
’10 Fund program.
Fund program.
GR EEN FINANCIAL
’10 ’10
PANTONE PANTONE PANTONE
697C 5763C 404C
PANTONE PANTONE PANTONE
145C 384C 5635C
RO
ONE
4C
TONE HUNGER HEARTLANDHERO INNOVATION
HUNGER HEARTLANDHERO
PANTONE
PANTONE
5635C PANTONE Boston Consulting Group is a breakthrough thought-leader for for ending hunger in
Boston Consulting Group is a breakthrough thought-leader ending hunger in
D
5C
SECOND HARVEST SECOND HARVEST 384C 5635C
HUNGER HERO HUNGERHEARTLAND deliverySECOND HARVEST HEARTLAND
HUNGER HEARTLANDHERO
FOOD
SECOND HARVEST
’10
andHUNGER HERO a HERO
HERO
volume
SECOND HARVEST
HUNGER HUNGER HERO
Partner with unique vision
of
VOL U N T E E R
’10 Minnesota, identifying keykey initiatives for closing the state’s missing meals gap and
Minnesota, identifying initiatives for closing the state’s missing meals gap and
SECOND HARVEST HEARTLAND SECOND HARVEST HEARTLAND SECOND HARVEST HEARTLAND challenging Minnesotans to think differently about federally funded nutrition assistance.
challenging Minnesotans to think differently about federally funded nutrition assistance.
program or product.
HUNGER HEARTLANDHERO HUNGER HEARTLANDHERO
I N NOVAT I O N FOOD VOL U N T E E R
’10
AWA R E N E S S ’10 GR EEN ’10 FINANCIAL
’10 ’10 ’10
PANTONE PANTONE
5763C 404C
SECOND HARVEST SECOND HARVEST
GR EEN FINA NCIAL
’10 ’10
GREEN
PANTONE PANTONE PANTONE
697C 5763C 404C
PANTONE PANTONE PANTONE
145C 384C 5635C
Walmart hashas become a critical partner the the success ourour Food Rescue program by
Walmart become a critical partner in in success of of Food Rescue program by
Retail partner with
RO
D
HUNGER HEARTLAND
HUNGER HEARTLAND
SECOND HARVEST
SECOND HARVEST
HERO
HERO HUNGER HERO PANTONE
384C
HUNGERSECOND HARVEST HEARTLAND
HERO
outstanding contribution
SECOND HARVEST HEARTLAND
PANTONE
5635C
donating a volume-enhancing refrigerated truck andand filling it with millionspounds of of
donating a volume-enhancing refrigerated truck filling it with millions of of pounds
to the “rescue” of food fresh meats, dairy and deli products, produce, and baked goods.
fresh meats, dairy and deli products, produce, and baked goods.
HUNGER HERO HUNGERHEARTLAND meatHERO HARVEST HEARTLAND
HUNGER HEARTLANDHERO HUNGER andHUNGER HERO
HERO HUNGER HERO
GR EEN FINANCIAL
’10
FOOD ’10
VOL U N T E E R
’10 ’10
(produce, dairy, bakery).
SECOND HARVEST SECOND HARVEST SECOND
SECOND HARVEST HEARTLAND
AWA R E N E S S
’10
GR EEN
’10
SECOND HARVEST HEARTLAND FINA NCIAL
’10
SECOND HARVEST HEARTLAND
I N NOVAT I O N FOOD VOL U N T E E R
TONE
’10 PANTONE
’10 ’10
PANTONE
5C 384C 5635C
PANTONE
145C
PANTONE
384C
PANTONE
5635C
DISTRIBUTION TIME EFFICIENCY
We distributed 59.6 million pounds Last year, more than 9,000 unique In 2010, we put nearly 94% of
INSIDE THE NUMBERS
of food in 2010, up 21.4% from our volunteers gave more than 52,000 every dollar donated directly into
output in 2009. hours of their time toward our mission our programs.
– an increase of 2,000 people and
HUNGER HEARTLANDThe needHEARTLAND growing, but
SECOND HARVEST
HERO HUNGER HERO
SECOND HARVEST is so are we!
12,000 additional hours from 2009.
HUNGER HEARTLANDHERO HUNGER HEARTLANDHERO HUNGER HEARTLANDHERO
GR EEN FINA NCIAL
’10 ’10
SECOND HARVEST SECOND HARVEST SECOND HARVEST
AWA R E N E S S GR EEN FINANCIAL
’10 ’10 ’10
PANTONE PANTONE
6 Spring 2011 384C 5635C Spring 2011 7

5. CORPORATE & INDIVIDUAL
In addition to our Hunger Heroes, Second Harvest Heartland is pleased to recognize the following
DONOR HIGHLIGHTS
THESE DONATIONS A GOOD REASON
corporate and individual donors who have made a great impact on our hungry friends and neighbors. AREN’T SMALL POTATOES TO WINE
For years, potatoes grown in the St. Cloud area that were “too small” or had visual What began in 2005 as a wine enthusiast group’s dream
PAMPERED CHEF A FOOD RESCUE defects went to waste. But thanks to the Edling Farms and 17 other potato growers, of a charitable wine-tasting event has blossomed into
ROUNDS UP DONATIONS RENEWAL more than 6 million pounds of these potatoes—perfectly edible and fresh—have been an elegant winter evening featuring an unparalleled
rescued and donated to Second Harvest Heartland since 2004. “We call, Second selection of high end wines from all over the world.
When most people hear the words “Pampered Chef,” it Sometimes, less-than-ideal fruits and vegetables are
Harvest Heartland sends a semi truck, loads up the potatoes and then distributes Every January for the past six years, wine lovers and
prompts memories of cooking parties among friends while passed over by shoppers in favor of “perfect” apples or
them,” says Jerome Edling. “It’s a win-win; farmers who are unable to store the philanthropists alike have gathered together to enjoy
enjoying good eats and sweet treats prepared using top-of-the- the freshest lettuce. Lunds and Byerly’s recognized that
potatoes are able to give them to the people who need them.” the Vintner Ball, an exquisite collection of wine, food and
line cooking utensils and other products. At Second Harvest this fresh, nutritious, less-than-perfect food is still per-
auction items in support of Second Harvest Heartland.
Heartland, we think about the Pampered Chef’s meals in a bit fectly edible and began donating it to Second Harvest Though the unpredictable Minnesota weather means each
of a different context: one million meals on the dinner tables of Heartland’s Food Rescue program in 2005. year can bring a different kind of potato season, there are One of the most unprecedented points to note about the
our neighbors in need. always some to give. “Many times we just couldn’t keep the Vintner Ball is that 100% of the funds raised at the event
Since the partnership began, Second Harvest Heartland,
extra or they would spoil before they were used, but because of are donated directly to Second Harvest Heartland. Every
along with the Salvation Army, has collected donations
our partnership with Second Harvest Heartland, we can keep dollar collected at the Vintner Ball provides almost four
from Lunds and Byerly’s stores across the metro, making
them moving. It’s great for everybody involved,” said Jerome. meals to our neighbors in need by directly assisting
a significant impact on the people who need it most.
Through the potato donations from the Edling Brothers and Second Harvest Heartland’s programs.
Just recently, to ramp up participation and make it sim-
other growers in St. Cloud, Second Harvest Heartland can In its first year, the Vintner Ball raised $50,000 and just
pler for more stores to get involved in Food Rescue, Lunds
provide even more fresh food for our neighbors in need to six years later in 2011, more than tripled that amount,
and Byerly’s invited a team from Second Harvest Heart-
enjoy, and we sincerely thank these donors for pioneering raising an incredible $160,000. In total, the event has
land and the Salvation Army to revisit their stores and
this important effort. raised nearly $800,000—a stirring testament to the
reintroduce the program. The team attended department
compassionate nature of our supporters.
meetings and presented on how the program can effi-
ciently and effectively provide even more fresh food to
our neighbors in need.
A PERSONAL APPROACH TO GIVING
When Deb was in high school, a series of personal events took a toll on her family,
Since 1996, The Pampered Chef has been a generous partner to causing them to fall on some financial hard times. “I remember my mom working
Second Harvest Heartland, sponsoring the “Round Up from the full-time in a retail job that just didn’t provide enough income,” Deb recalls. “My
Heart” program through which consultants ask customers if they parents used food stamps to help through the tough transitional time, but all the
would like to “round up” their order amount. Customers can while they were trying to get back on their feet. They knew they had enough work
round up to the nearest dollar, or add on a donation amount of ethic to pull themselves out.”
their choice. 100% of funds raised through “Round Up from the
Food Rescue’s renewal process at Lunds and Byerly’s is Deb and her husband, Scott, have been fortunate in their adult lives, both employed
Heart” are passed along to local food banks.
complete and progress has been significant—more de- by a Twin Cities-based company that provides stable incomes. When they
The local Round Up from the Heart Ambassador, Independent decided to seek out a hunger relief organization to which to contribute, Second
partments, such as dairy, deli and meat, are participating
Director Phillip Barrett with Pampered Chef, and his team of Harvest Heartland rose to the top of the list. “I did some research on efficiency
and the amount of food that has been donated continues
consultants are very committed to the issue of hunger. Phillip and administrative costs, and Second Harvest is impressive in that regard,” Deb
to increase. As stores adapt to the new process, donations
recently asked a team of 25 consultants to tour the Second says. “We contribute to other hunger relief organizations too, but are proud of how Second Harvest Heartland extends a sincere thanks to
will continue to grow each month.
Harvest Heartland warehouse and volunteer to pack boxes of much Second Harvest can do with our gifts.” hosts Tim Aune, Joel Moline, Jeff Morris, Kevin Spreng,
food for the Commodity Supplemental Food Program (CSFP). He Sincere thanks to Lunds and Byerly’s for their partnership John Wanninger and Jim Wohlford for their ideas,
and for going above and beyond to ensure that our neigh- Deb’s Christian faith reinforces her conviction that it is her duty in the world to
and his team plan to schedule future events as they look to further dedication and benevolence over the past six years. Also,
bors have access to the fresh food they desperately need. serve others, and urges others to follow suit, no matter your beliefs. “So often, when
engage their consultants in support of our work. a very special thank you to Lunds & Byerly’s, the generous
people need help, it’s just due to an unfortunate sequence of events,” Deb says. “We event sponsor who provides so much of what makes the
Sincere thanks to The Pampered Chef and Phillip Barrett for their shouldn’t be judgmental of people in need or how they got there—all of us are a layoff Vintner Ball possible.
tremendous efforts in support of our work. away from needing help.”
Deb and Scott are significant financial supporters of Second Harvest Heartland,
helping to provide almost 57,000 meals through their contributions to date.
Second Harvest Heartland extends a sincere thanks to Deb and her family for their
tremendous commitment to our work.
To learn more about how much we grew in 2010, check out the Second
8 Spring 2011 Harvest Heartland Annual Report online at 2harvest.org/annualreport. Spring 2011 9