Read this presentation to know: -How e-Learning can meet some of the business challenges unique to the Pharmaceutical sector. -Top talent issues facing the pharmaceutical sector - How to engage and build talent, keeping the constraints of geography & time -How to utilize technology to grow product knowledge -Debunking myths associated with online learning - How to include a blended approach in your training initiative for maximum impact Visit www.24x7learning.com/resources.html To download the presentation Or Write to vinita.tyagi@24x7learning.com if you want a copy of this presentation Connect to Us: Facebook: facebook.com/24x7LearningIndia Twitter: twitter.com/24x7learning LinkedIn: lnkd.in/6qD2pY

1. The Bitter Pill: Can you avoid
eLearning anymore? 1

2. What will we talk about today?
• Sector Insights
• Human Capital Issues
• Solutions linked to Technology enabled learning
• How to strategically implement it
• Debunking myths associated with online learning
• How to include a blended approach in your training
initiative

3. Sector Performance Highlights
• The industry stands at USD 36 billion today and is
expected to grow at 15% per annum
• The revenue of the industry is expected to reach USD
280 billion between 2012 – 2022
• Contract Research and Manufacturing Services to
increase at the rate of around 13% per annum
globally over the next few years
Sources:
• Economist Intelligence Unit, Corporate Catalyst India; Department of Industrial Policy &
Promotion (DIPP); IBEF

4. Industry Highlights
• Healthcare expenditure in India expected to increase by 12% per
annum between 2011-15
• Foreign Direct Investment in the country has increased to USD
1,183.04 million in hospitals and diagnostic centers and USD
9,170.24 million in drugs and pharmaceutical space
• Recent, large number of acquisitions of domestic
pharmaceutical companies by foreign majors
• Increasing Government expenditure on public healthcare
expected
• The industry‟s growth forecast is defined by rising incomes of
the urban middle-class in particular, leading to greater
affordability of private healthcare facilities, a growing aged
segment of the population, and increasing risks from changing
disease patterns and large population of lifestyle diseases like
Diabetes, Cancer, etc.

5. Threats/ Challenges
•The Government has made/proposed a
lot of policy changes to control the rate
of takeovers of domestic pharmaceutical
companies by large MNCs, in order to
control the price of medicines
•The threat of controlled licenses being
awarded to companies to manufacture
patented drugs at cheaper rates
•Major companies are facing several
patent related issues which have major
impact on their exclusive revenue
streams – this is giving rise to the need
for organizations to find cost- cutting
solution
Source: Deloitte Report on Compensation Trends 2012

6. Human Capital Trends
Human Resource Reasons for Attrition Cost Optimization
Challenges Measures
• Retaining critical talent • Better Pay • Outsourcing
• Engaging People • Personal reasons • Shared Services
• Product knowledge • Better Career options • Freeze on travel
• Lower variable pay for
Science & knowledge At 25% pharma showed Middle & Senior
driven industry the highest attrition employees
among middle
Information is sensitive management compared Setting up of Shared
and can’t be lost to to other sectors Service Centers to focus
competitors on core activities
Organizations have
Dearth of qualified, skilled recorded a decrease in Restricted travel
talent pools to hire from pay
Most organizations are Pursuing further studies
beginning to pursue HR ranks as one of the
practices as a key focus highest reasons to leave
6
at the JuniorDeloitte Report on Compensation Trends 2012
Source:

7. Why look towards
eLearning?

8. Learner centeredness
Access Knowledge
Share Knowledge
Utilize Knowledge
Co-created, Self-Directed, Personalized

9. …When workforce is dispersed
• Real Time Product Knowledge
• Higher retention of content compared to classroom training#
• Accessibility (flexi time)
• Caters to Different Learning Needs and Types of Learners
• Cost-Effectiveness (lower costs)
• Improved Return on Investment (easy to measure)
• Training mandays & coverage

10. Online learning

11. # Online Learning Found More Effective in US Department of
Education Analysis
“Students who took all or part of their
“Students who took all or part of their
class online performed better, on average,
class online performed better, on average,
than those taking the same course through
than those taking the same course through
traditional face-to-face instruction”
traditional face-to-face instruction”
•Online-only learners scored 9% higher on
•Online-only learners scored 9% higher on
tests
tests
• 99 studies done between 1996-
• 99 studies done between 1996-
2008 were included in the analysis
2008 were included in the analysis
• Study groups ranged in size from
• Study groups ranged in size from
16 students to 1,857
16 students to 1,857
• 50/50 split between college and
• 50/50 split between college and
post-graduate adults
post-graduate adults

12. How do I make it work?
12

13. Strategic e-Learning Continuum
Program
SUCCESS?
Measurement and
Program Management
Strategies and Tactics
Program Goals and Objectives
Organizational Variables / Learning Culture

14. Organizational Variables / Learning
Culture
Possible cultural barriers and facilitators that could
impact eLearning in your Organization:
– Senior Management Support
– Leadership and Management Style
– Emerging Business Realities
– Budget Priorities
– Communication Practices and Information Flow
– Self-paced Learning Readiness

15. Program Goals and Objectives
Why are Program Goals so Vital?
Program Goals are a vital component of
implementation because they –
• Set the direction and keep everyone of track
• Engage stakeholders in identifying performance
metrics
• Establish the connection between learning and
business results
• Provide the basis for measuring the value of your e-
learning

16. Strategies & Tactics - Planning
Every good road trip begins with a map in hand.
24x7 Learning provides an Implementation Planning Guide and
Sample Project Plan to help coordinate your overall e-Learning
strategy.
To build a solid Project Plan:
 Develop your project team
 Partner with your 24x7 Learning Implementation Consultant
 Set a project timeline
 Establish technical requirements
 Update project status regularly
16

17. Strategies & Tactics - Integration
Make it sustainable!
Look for integration opportunities such as:
–Performance Appraisal Systems
–Competency and Career Development
–Professional Certification requirements
–Urgent Critical Business Needs
–Blended Learning Opportunities
17

18. Strategies & Tactics - Communication
A Marketing Plan will include:
• Activity, item or event (What?)
• Purpose or intended result (Why?)
• Media or distribution method (How?)
• Responsibility (Who?)
• Applicable dates (When?)
18

19. Strategies & Tactics – Think about it
What are the existing or proposed initiatives in your
organization that could be supported by e-Learning?
Identify the initiative, the relevant e-Learning content and the
size of the potential audience.
View these opportunities as building blocks toward
achievement of your success criteria
19

20. Measurement and Program
Management
• Levels of Evaluation and Measurement
Reaction “How I like it” Smile Sheet Routinely Done Course
Evaluation Form
Knowledge “What I learned” Pre-& post tests Routinely Done Pre &
Mastery
Assessments
Behavior “What I do differently” Assessments Is Observed Follow-up
Self & Others Evaluation Form
Results Impact on Business The effect of Is valuable but Performance
improved very rarely Surveys
performance on done. Operational data
business goals

21. Program Management - Measurement
You've run all the reports, now what do you do with
the data?
•Review with Managers
•Outline cost benefits of program
•Inquire about perceived utilization and on-the-job application
•Facilitate discussion on future needs
•Have a plan to inform stakeholders of your progress toward success
criteria and their ultimate business objectives
The purpose of a program review is to protect the integrity of your e-Learning
initiative.
Use this opportunity to make something good even better!

22. Program Management - Measurement
Analyze & Capitalize
Look for clues in usage and growth
statistics to identify success trends
as well as hidden roadblocks
22

23. Program Management - Discussion
• Road blocks you might experience
Not Enough Time
No Help
Communication
Not Relevant
Fear and Anxiety
23

24. Blended Learning: A Great Mix!
24

25. What, Why, How
What is it? Why Blend? How do I do it?
Combining various Norm for large Define target audience,
learning methodologies enterprises learning goals
to achieve the same
learning goal Diverse, Large, Expand training out of
dispersed workforce the “traditional
Combine eLearning with boundaries” – break
a virtual classroom, a Variety of learning free!
physical classroom and a options
tele-coaching
conversation “best of both” Balance the learner’s
pace with the
Focus is on the learning company’s needs
– not on the mode of
delivery
25

26. Some “real world” examples
• An Indian IT Major cut down on its new
project deployment program by 5 days
– Series of self-paced online eLearning courses
– Assessments
– Online discussion forums
– Classroom sessions to solve problems, share practical
scenarios and work-around
• An Indian Automotive giant cut down its
induction program by 21 days
– Before the employee started work
– Classroom assessments, Certification
26

27. Some more “real world” methods
• Classroom kick-off event
• Customer case studies, discussed online
• Online web-based test for certification
• Online feedback survey from participants
27

28. Mix of blended elements as per
employees age
Source: Trends in Blended Learning, Via Learning

29. Benefits of Blending
• Improved Learning
Effectiveness
• Extending the Reach
• Optimizing Development Cost
and Time
• Optimizing Business Results
• Design for Mutigenerational
Learning
• Integrated Design for Higher
Retention

30. So you have…
• Defined program goals
• Identified target audience
• Chosen learning content, platform
• Set out metrics you plan to measure
Then…
30

32. Key Steps

33. 24X7 LEARNING TEAM WILL CONSULT ON THE
FOLLOWING ASPECTS

34. 24x7 Learning Pvt. Ltd
Ulsoor Lakefront, Bangalore,India
Phone: +91-80-4069 9100
contactus@24x7learning.com
www.24x7learning.com
www.learntrak.net
lnkd.in/6qD2pY
twitter.com/24x7learning
facebook.com/24x7LearningIndia