Presentation of 24symbols to primerviernes

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24Symbols

primerviernes is a meeting for people who want to DO and MAKE. We presented 24symbols there on Feb 4th.

Business

24Symbolsisanapplicationthatenables digital userstoefficiently and economically subscribe toaneBook and eContentcatalogfromseveralpublishinghouses, and in a multichannelenvironment.

Piracy / illegaldownloads,[object Object]

Beingthemeetingpointforpublishers, users and advertisers

Free Service: free accesstoeBooks, withads

Premium Service: accessto ad/lesseBooks, and addedservices, through a subscriptionmodel

Ecommerce: takingadvantage of thereadercommunitytoofferprintedbooks, eBooksfor sale, and otherrelatedproducts

How is it done? Front-end HTML5 = + JavaScript Back-end RoR + some Java Server infrastructure Amazon (by now) Focus on speed on development + reliability

24stages ProductStrategy (fixed) Definition of Market Problem: Vision ProductStrategy (per release) Service Business Model Innovation Model Positioning Roadmap Launch Plan Timeline & Budget Requirements Product Backlog Stories UX & Interaction Design ProductDevelopment (per iteration) Iteration Planning Daily Standup Burndown Acceptance Tests Doc and Training Feedback Retrospective ProductLaunch (per release) Marketing Communications Plan Organizational Readiness: web delivery Beta Collateral / Sales Tools Support

Lean Canvas by Ash Maurya, adapted from Alex Osterwalder-s “Business Model Canvas”

24s next steps April 1st – Beta release (facebook fans) for free June – Beta release for premium Xmas – “1.0” – full release Free + premium + eCommerce affiliations

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Presentation of 24symbols to primerviernes

1. 24Symbols Justo Hidalgo Feb 4th, 2011

2. What?

3. 24Symbolsisanapplicationthatenables digital userstoefficiently and economically subscribe toaneBook and eContentcatalogfromseveralpublishinghouses, and in a multichannelenvironment.

4. is to as is to

6. Why?

7. MarketAnalysis Forresterforecast

9. eReaders online bookstores

10. Traditionalbookstores

11. Libraries

12.

13. Beingthemeetingpointforpublishers, users and advertisers

14. Attention+ Conversion Freemiummodel

15. Free Service: free accesstoeBooks, withads

16. Premium Service: accessto ad/lesseBooks, and addedservices, through a subscriptionmodel

17. Ecommerce: takingadvantage of thereadercommunitytoofferprintedbooks, eBooksfor sale, and otherrelatedproducts

18. Who?

19.

20. Feetontheground

21. How is it done? Front-end HTML5 = + JavaScript Back-end RoR + some Java Server infrastructure Amazon (by now) Focus on speed on development + reliability

22. 24stages ProductStrategy (fixed) Definition of Market Problem: Vision ProductStrategy (per release) Service Business Model Innovation Model Positioning Roadmap Launch Plan Timeline & Budget Requirements Product Backlog Stories UX & Interaction Design ProductDevelopment (per iteration) Iteration Planning Daily Standup Burndown Acceptance Tests Doc and Training Feedback Retrospective ProductLaunch (per release) Marketing Communications Plan Organizational Readiness: web delivery Beta Collateral / Sales Tools Support

23. Lean Canvas by Ash Maurya, adapted from Alex Osterwalder-s “Business Model Canvas”

24. 24s next steps April 1st – Beta release (facebook fans) for free June – Beta release for premium Xmas – “1.0” – full release Free + premium + eCommerce affiliations

25. More Info – info@24symbols.com http://www.24symbols.com http://slideshare.net/24symbols

26. Credits Some of theimagesshownwereobtainedfromthesearchengine search.creativecommons.org, thatfindsFlickrimageswithCreativeCommonslicensing

27. Credits T1. http://www.flickr.com/photos/nrbelex/454711486/ T3. http://www.flickr.com/photos/jblyberg/4506047012/ T4. http://www.flickr.com/photos/walkadog/3353936487/ T4. http://www.flickr.com/photos/takomabibelot/2044735782/ T10. http://www.flickr.com/photos/senioscopia/501465437/ T13. http://www.flickr.com/photos/eneas/175027945/ T14. http://www.flickr.com/photos/halfbisqued/2353845688/ T22. http://www.flickr.com/photos/nrbelex/454711486/ T23. http://www.flickr.com/photos/giuli-o/3421333361/

Editor's Notes

http://www.flickr.com/photos/nrbelex/454711486/
http://www.flickr.com/photos/43602175@N06/4070018686/
http://www.flickr.com/photos/walkadog/3353936487/http://www.flickr.com/photos/takomabibelot/2044735782/
1.30T = 6.30
http://www.flickr.com/photos/senioscopia/501465437/
http://www.flickr.com/photos/eneas/175027945/
30 sT = 7.30
30 sT = 7.30
http://www.flickr.com/photos/nrbelex/454711486/

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Editor's Notes