How can Vlerick Leuven Gent Management School use social media to start the conversation about the school amongst future students?

3. IM Strategy IM Strategy What do we want people to say about Vlerick? It’s International, hombre ...and a perfect jumpstart for your career It’s aTop-Top-level Business School! Lolwut? Lolwut? Determine a Conversation Topic for Each of the 5 Vlerick Values

4. IM Strategy SynthesisCustomer-Customer-orientation Entrepreneurship 5 Values of Vlerick Autonomy Integrity/Autonomy

8. DERP

10. Who do we target?Target Group:Belgian & Int’l Students•Near-graduates Near- Near•Graduated Students with <3j work Graduatedexperience (Bachelor or Master)

11. Reach: Brick vs. Click Full integration with social media + leveraging social mediaSocial Media Monitoring, Sharing Insights on Twitter, Student Ambassadorship, etc. Physical presence at important touch points with target group

13. 1.Get the basics right Ho mep age

14. 1.Get the basics right Social Media Media

15. 1.Get the basics right

16. 2.Share

17. 2.ShareShoutboxSocial mediaSocialnetworksWebcam

18. SHOOTYOUR SHOUT

19. TOM AwarenessCONGRATULATIONS! Awareness ButWHAT IS NEXT?

20. 3. InvolveUpcoming info day at Vlerick: 14th of August Solve the 360° viewer and win !

21. 3. Involve ChatboxBerten P.: But isn’t that justinconsistent with your strategy?Coucke M.: Shut up, I have moremoney than you anyway…Coucke M. has left the conversation Social Media Room

22. 3. Involve Thesis q&a Thesis q&a Social Media Room

23. 3. InvolveInteraction between current Weekend Weekend Vlerick Case Vlerick CaseVlerick students and potentialVlerick students

24. 4. Capture QR code

25. 4. Capture QR codeCheck-Check-in to Vlerick on 12th ofMay and receive a free drink inthe Inbev-Bar during the info Inbev-day. Visit www.vlerick.be formore info.

26. 4. Capture Foursquare Foursquare Location-Stimulate Location-based Activity on Campus•Vlerick Campus on 4sq Sign in on campus, in the lounge, in the “restaurent” Competitive: • Incentives to participate and give tips • Win the ‘Vlerick Foursquare Badge’

27. Ideal pathFirst year Second year•Improving Vlerick Website and •Congratulations mailsocial media pages •Chat sessions•Ambassadors •QR code•Shout box•Vlerick Case Weekend

29. Results Tracking & Monitoring# Facebook Fans# Followers on Twitter# Mentions in Print# Applicants / Job Fair Leads# GraduatesTOMA TrackingGoogle Analytics