The document discusses trends in media from 2013, including predictions that were made at the end of 2012 and how accurate those predictions turned out to be based on what happened in 2013. It covers trends related to the consumer like how attention spans are fragmented across many interests and a need for immediate, relevant information. Media trends discussed include the rise of multi-screen experiences and native advertising, as well as users having more control over the content they see.
1. THE 2013
TRENDS
SH*T LIST
A year-end report card on our 2013 predictions,
and what’s in the works for 2014
Presentation Date: December 20, 2013
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