The document outlines the role of the UK government in ensuring the success of the 2012 London Olympics. It discusses the responsibilities of multiple government departments and the challenges of coordinating across 15+ departments for an event of unprecedented scale involving 26 sports across 30+ venues. It then describes the media operations for the Games, including 24,000 accredited media, and introduces the Government Olympic Communication office that will act as a single press office and point of contact for all government Olympics-related media inquiries.

1. The Media and London 2012
Godric Smith
Director, Government Olympic Communication

2. The role of Government
Ensure that London 2012 delivers:
 A safe and successful Games
 On time and on budget
 A lasting legacy for the people of the UK
Cross-Government responsibilities:
 Department of Culture, Media and Sport
 Home Office
 Ministry of Defence
 Department for Transport
 Department of Health
 Department for Communities and Local
Government
 Foreign and Commonwealth Office
 Department for Energy and Climate Change
Etc.

3. The Challenge
Unprecedented scale and complexity:
 26 Olympic and 20 Paralympic sports
 30+ venues across the country
Ensure that you have access to all the
information that you need from Government,
as quickly and effectively as possible
 15+ Government departments
 Multiple partners

4. Media at Games Time
24,000+ accredited media
• 19,000 rights-holding broadcast;
5,500 accredited press
• Quotas allocated by IOC and
NOC/NPCs
• Part of the Games ‘family’
• Access to the Park and other
London and UK venues
• Tailored services provided by
LOCOG
Up to 20,000 unaccredited media
• International broadcast, press,
online, news, editorial
• Enhanced Games-specific media
service from all partners
• London Media Centre working
venue and logistical support
Picture: The International Broadcast Centre
on the Olympic Park

5. A single Government press office
Government Olympic Communication
(GOC)
Our offer:
• ‘One-stop-shop’ press office for all Government
issues relating to London 2012;
• Press officers on-site at key venues;
• A single place for media enquires and to
request access to Ministers and officials from
all Government departments;
• Series of briefings on key issues;
• 18 week operational period: 18 May to 9
September 2012;
• Seven days a week service, with a 24/7 service
from 16 July until the end of the Paralympics.

6. Dedicated government 2012 media website
• Latest government 2012 news, statements,
speeches;
• Dedicated Twitter feed @2012govpress;
• Briefing on core themes;
• Images, broadcast quality footage, op-eds;
• Sign up for press releases
Online Services
London2012.com
www.goc2012.
culture.gov.uk

7. Our priorities
 Nationwide readiness
 A safe and secure Games
 A lasting legacy
 Showcase everything GREAT
about the UK

8. Tel +44 (0)20 7271 1700
Web www.goc2012.culture.gov.uk
Email mediaenquiries@goc2012.gsi.gov.uk
Twitter @2012govpress