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Cheri Wright, Market Development Manager
      Royal Caribbean Cruise Lines


Industry Trends, Challenges, & Opportunities
Consumers
Shrinking Population of Travel Agencies 1998 - 2008


                       25,000
CLIA Travel Agencies




                       20,000

                       15,000

                       10,000

                        5,000

                           0
                                 98   99   00   01   02   03   04   05   06   07   08
1:1




                                  Radio
Social
Media         Marketing
                Plan




                          Print
         TV
Industry Trends, Challenges, Opportunities   Cheri Wright
Industry Trends, Challenges, Opportunities   Cheri Wright

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Industry Trends, Challenges, Opportunities Cheri Wright

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  • 26. Shrinking Population of Travel Agencies 1998 - 2008 25,000 CLIA Travel Agencies 20,000 15,000 10,000 5,000 0 98 99 00 01 02 03 04 05 06 07 08
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  • 35. 1:1 Radio Social Media Marketing Plan Print TV