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Session 9 Assesment Seagate Technologies
1. A Plan For A Social Media
Assessment For Seagate
Technologies
Where to go, what to ask…
2. The Pathway
• The Basics
– LinkedIn (Look for specific people and voices)
– Facebook (Look for specific people and voices)
– Twitter ( Look for specific people and voices)
– Google Groups
– Yahoo Groups
– Google Search
– Tools
• SocialLabs
• Sysmosos
• Techrigy
3. Customer issues to Explore
• Identify key storage issues/problems
• Understand where there is the most
satisfaction/most discontent
• Identify the issues that haven’t been addressed
by the company
• Analyse the opportunities and challenges present
in the current storage marketplace today
• Begin to see patterns geographically in terms of
issues/conversations/problems
4. Brand Aspects To Explore
• Get a handle for the overall
feeling/activity/conversations for/about Seagate
across various communities
• Identify the team/individual responsible for
Seagate’s social presence
• Analyse how engaged the team/individual is
• Understand where Seagate is in various social
communities (forums/groups/social
networks/microblogs)
• Evaluate how coherent the Seagate social media
voice is and how it is developing
5. Partner Issues To Explore
• Explore Seagate’s unique partner incentive
programme…strengths/weaknesses
• Get a handle on the partner’s social media
conversation both in terms of Seagate and the
marketplace
• Identify key issues/problems for partners vis-à-vis
Seagate
• Understand partner’s key marketplace challenges
• Analyse how well Seagate helps its partners meet these
marketplace challenges
• Look at overall dialogue between Seagate/partners
(extent, frequency, depth)
6. Competitors Assessment
• Seagate has hundreds of competitors. It will
be important to concentrate on a few to begin
with:
– Western Digital
– Hitachi Global Storage
– Fujitsu
7. Questions To Ask About Competitors
• How present are they in the social media space
• What are their issues?
• What do their customers compliment them on/
complain about?
• What are the questions the customers ask them?
• Do the competitors respond?
• Are the competitors available for their customers and
their partners?
• Who is in charge of the social media for each
company?
• How good a job do they do?
8. The Influencers
• Identify the key influencers in this
marketplace
– Blogs
– Twitter Accounts
– Facebook Accounts
– LinkedIn Accounts
9. The Influencers
• Identify the issues the influencers think are
important
• Try to get a good handle on what the they
about Seagate as well as each of Seagate’s
competitors
• What is their relationship with the company?
With Seagate’s customers?
• Extract specific conversations and blog posts
to give a feeling of the compelling issues
12. Seagate Partners-Possible Links to
Explore
• http://www.askwebhosting.com/story/20839/Se
agate_Wins_2009_Everything_Channel_Five-
Star_Award_for_Partner_Program_Excellence.ht
m
•
• http://www.tibco.com/multimedia/ss-
seagate_tcm8-756.pdf
• Will have to call Seagate to identify some key
partners..there are 14,000!!
13. Seagate Competition-Possible Links to
Explore
• Fujitsu
• Hitachi Global Storage
• Western Digital
• http://blogs.hds.com/hu/
• http://marksblog.emc.com/