2. Objectives
Create and foster a relationship with customers
through MindValley
Promote products through customer-driven
information
Create a unique platform to show gratitude for
customers
Add value to existing products in the form of
“privilege”
Make customers out of refunders
3. The MV Lounge
An invitation-only website where people can share
their journey of personal development, seek advise
from fellow meditation fans, give advise to people in
need, discuss challenges and results, and promote
successes.
It can have a chat app (i.e. chatango) for a more
interactive user interface.
It can have a parallel closed facebook group.
Avail of a special MVL discount.
4. Rationale/Importance
We want to create a platform where we can promote
our other products without breaching privacy
agreements. (Ex. An SLS user can discuss the merits
of the product with a Chakra7 user.)
People who use our products would want results,
creating a network opens a door of possibilities of how
they can apply their learning. (Ex. A LoveorAbove
user may find another LoveorAbove user.)
People feel special when they belong to an exclusive
group. That gives customer satisfaction.
5. Sample Invitation
Dear Sam,
In behalf of everyone from MindValley, we would like to
congratulate you for finishing the Quantum Jumping I
course. You are well on your way to success and
awesomeness.
To show you our appreciation, we would like to invite
you to become part of our exclusive Mind Valley Club of
people who were brave and passionate enough o start
on a personal growth journey…
6. Stages of MVL Recruitment
Stage 1 – Friendly and satisfied customers hand-
picked from Social Networking Sites.
Stage 2 – Random people from ECP who did not
refund or cancel orders.
Stage 3 – Refunders (Will be recruited through a
different invitation)
*Note – Each stage must be implemented on a strategic
timeframe.
8. Objectives Recap
Create and foster a relationship with customers
through MindValley
Promote products through customer-driven
information
Create a unique platform to show gratitude for
customers
Add value to existing products in the form of
“privilege”
Make customers out of refunders
