In this webinar we discussed how Facebook can work for your business - including: Social media strategy, How to launch a Facebook Page, 6 Rules for Facebook content, Using apps to enhance your page, and more! See a recording of the webinar at http://youtube.com/1and1

1. Facebook for Small Business Webinar Presented by 1&1

2. Presenters Aaron Nye Customer Relationship Manager Christine Skiffington Social Media Communication Officer

3. Social Media Webinar - Agenda What is social media Basic social media strategy Is Facebook right for your business? Setting up a business page Developing Facebook content Facebook Apps Resources

4. What is Social Media? Using Web-based technologies to turn communication into interactive dialogues. - Wikipedia Kind of like an e-mail, but in public. Simply another form of communication. #1 reason to be involved in social media: Your customers expect you to be there! Always have open, honest, transparent conversations – not sales pitches or shouting matches. If social media use isn’t common in your industry, it’s an even better reason to start now © 1&1 Internet

5. Social Media Strategy © 1&1 Internet

6. Social Media Strategy Listen – Look at and learn from others in your industry. Common trends? Writing style? Look/feel? Join – Open accounts on different platforms, ex. Facebook Engage – Post, answer, discuss and comment Network – Add fans, ask your readers to participate and respond to their questions Manage – Use tools to help you be more effective © 1&1 Internet

7. Facebook Basics More than 600 million users world wide If it were a country – it would be the world’s 3rd largest The average US internet user spends over 7 hours per month on Facebook – that’s more than Google, Yahoo, YouTube, Microsoft, Wikipedia & Amazon COMBINED *Mashable Almost ¼ of all display ads in US in 2010 © 1&1 Internet

8. Facebook Basics Is Facebook right for you? Absolutely! More interaction with your customers Expand your reach through word of mouth Increase sales SEO – (an internet marketing strategy) Improves the visibility of your business in search results, for example on Google © 1&1 Internet

9. Facebook Basics What you need to start a business page: A personal Facebook account Who should create & administer the page? A Facebook objective/goal Cool stuff to talk about A few minutes each day How do you create your Page? https://www.facebook.com/pages/create.php © 1&1 Internet

10. Facebook Basics Choosing a name for your Page Use your business name or website address in title Keep it short and search friendly Create a unique username (facebook.com/yourname) General page administration Ideal content Share your latest news & events Be creative with pictures & videos It’s OK to share links & reference sites you didn’t create Offer special promotions & discuss your latest sales © 1&1 Internet

11. 6 Rules for Facebook Content #1 – Add new content regularly! At once per week, no more than 4 posts daily #2 – Make sure it’s relevant to your audience Anything your customers want to know #3 – Show your personality, be creative #4 – Keep it short Link to longer content if necessary #5 – Ask for opinions & encourage involvement #6 – Monitor daily and always respond! © 1&1 Internet Inc. 2010

12. Apps to Enhance Your Page Choose wisely and don’t overdo it Contests/Sweepstakes Twitter YouTube Yelp/Reviews Custom Content: http://www.facebook.com/iwipa Easy to add widgets, fancy tabs, like creating a website on one tab How to add an app © 1&1 Internet

13. Tools & Resources Create a Page: facebook.com/pages/create.php Facebook Pages Help: http://www.facebook.com/help/?page=175 App directory: https://www.facebook.com/apps/directory.php Custom Content App: http://www.facebook.com/iwipa How to measure Facebook engagement: http://www.socialmediaexaminer.com/how-to-measure-your-facebook-engagement/ © 1&1 Internet

14. News & Tips Mashable.com Ducttapemarketing.com Chrisbrogan.com Briansolis.com Social-media.alltop.com ReadWriteWeb.com Smartbrief on Social Media SocialMediaExaminer.com © 1&1 Internet

15. Thank you! Any questions? Facebook.com/1and1 Twitter.com/1and1 © 1&1 Internet Ltd 2009