I will lay out 10 easy steps everyone can follow to ensure that the content you create gets found, shared, linked to and of course ranked!

1. How to Get your Content
Found, Shared, Linked and
Ranked
By 1 Internet Marketing
http://1im.biz

2. Plan Overview
1. Research Topic
2. Research Outreach
3. Create Content
4. Optimize
5. Schedule/Plan Launch
6. Launch & Share
7. Build Links
8. Advertise
9. Analyze
10. Leverage

3. Research Topic
 Research Content
 Research Shareable Assets
 Research Hastags

4. Research Content
What
 What topics get shared in industry
 What’s ranks for desired keywords
 Long tail keywords getting traffic low competition
 Topics you can do better
 FAQs (forums, helps support, answers sites)
 Trending/Hot Topics
Where
• Google Plus
• Facebook
• Twitter
• Google
• Bing!

5. Research Shareable Assets
 What’s good you can link to/referrance
 Popular/Hot content
 High Ranked Content

6. Research Hashtags
 What # are popular in industry
 What’s shared on those tags
 Who shares on those tags
 Who/how many likes, commments re-shares

7. Research Your Outreach
 Popular industry blogs and websites
 Popular authors in industry
 Related and similar content
 Forums, User Groups, Communities
 Key Influencers (lots of followers)

8. Create Content
 Images and Infographics
 Videos
 Research
 Copywriting
 Links out

9. Optimize
 SEO
 Titles
 Descriptions
 Body Text
 Headings
 Images
 Links Out
• Social
• Easy to share
• Easy to link to
• Content
• Proof Read
• Spell Check
• Send to
friends/colleagues for
feedback
• Conversion
• Email sign up
• Facebook Likes
• Follow on Twitter
• Circle on Google+
• RSS Feed
• Buy/other

10. Schedule & Plan Launch
 Schedule around upcoming events
 Industry related happenings
 Plan ahead for Day, Time, Month, & Season
 Create series of content
 Share coming soon/teasers on social

11. Launch & Share
 Pre Share Email
 Social Platforms
 Email Contacts
 Twitter Outreach
 Google+ Groups/Circles

12. Build Links
 Resources sections
 Blog Comments
 Forums, Q & A
 Stumble Upon
 Digg
 Reddit
 Website Navigation
 Back to the future links

13. Advertise
 Facebook Post Boost – engagement
 Facebook Ad - Link Clicks
 Twitter Sponsored Tweets
 Stumble Upon – Paid Stumbles
 PPC – Adwords, Bing!, YouTube
 Banner Ads – Related topics/sites/blogs

14. Analyze & Adjust
 Track Referrals and Traffic Sources
 Not Built Links
 Who Share, tweets, likes, etc
 Conversions by source/topic
 Keywords sending organic traffic
 Keywords send paid
 Adjust accordingly

15. Leverage
 Link in future posts
 Use for social content, email newsletter
 FAQ on site, Q & A support, etc..
 Flyers Sales sheets
 Update & Recycle