Monday, November 8th the focus of our company meeting was Online Marketing. For more information, see the blog at http://www.youthmovementrecords.org/blog/online-marketing-company-meeting

1. November 8, 2010

2. The Usual
 Sign In
 Grab Snacks

3. Icebreaker
 Who are your favorite artists and how do
you keep up with them?
 Teach Me How to Dougie!

4. What’s New?
 Status of Current Projects
 Next Member of the Month: Alex (Emily)
 Music Video: Watzreal (Dan)
 Holiday Party, December 10th
 Video: YMR Vision + Donation (Diaris)
 Mixtape Meeting! - Friday 11/12 at 5PM (Diaris)
 Partnership with KDOL & Cal (Jake)
 Filming play at Malonga Center next week (Dan)
 Performance Opportunities
 AMP Book Release event at La Pena
 Open Mic at Mama Buzz
 Other Announcements
 Can still apply for GRAMMY Camp – see YMR blog

5. Did You Know?
Without marketing you don't have a business,
you cant make sales, can’t develop a
fanbase or database, and you will not have
a long term income. It’s essential for you to
market your music if you want to make
money in the long run.

6. Media Share
 Check out this Billboard feature
 21 Under 21: Music's Hottest Minors
 Check out this video of Justin Bieber
 http://www.youtube.com/watch?v=KBnS_38
1BXo

7. Online Marketing
 Information courtesy of Daniel Aguayo of
Digipendent.com
 State of the Digital Union
 Anatomy of a Modern Musician
 Fans
 Dream Team
 Revenue
 Digital Toolbox

8.  40% of music was bought digitally in 2009
 1 billion Youtube vids watched daily
 20hrs of content uploaded every minute
 175k new blogs create daily
 Facebook users = 500million
45million daily status updates
 Myspace users = 120million
 50 million tweets per day (600 per second )
State of the Digital Union

9. Can you
blog?

10. Fans don’t want to Just connect
with your music….
True fans want YOU to connect with THEM!

11. Create your own Dream Team
 Manager(s)
 Lawyer
 Promo team
 P.R.
 Distro (physical/digital)
 Radio promoter
 Web design
 Booking agent
Misc: Publisher/manufacturers/video/label, stylist etc…

12. The 3 Stages of
Development
Alert, Connect, Sell
1 • Creating awareness
2
• Making Connections
3
• Monetizing

13. REACH
Fan sites, blogs, music services,
TV/Radio/Film, total impressions
ENGAGEMENT
Play, share, post on Twitter, embed on
blogs, word of mouth
ACQUISITION
Email, Facebook friend, Twitter
follower, fan club, street team
MONETIZATION
Conversion, active paying fans, recurring
revenue, capturing economic surplus
Discovery
Permission
Playing/Sharing
$£€¥
VARIABLE FRAMEWORK
HITS = how idiots track
success

14. Revenue by Channel

15. Your Digital Toolbox

16. The Essentials

17. Discussion
 Questions?
 What are your key takeaways from
today’s meeting?
 What do you still want to learn?
 What are the next steps in learning more
about this topic?

18. A Week’s Glance YMR . . .
 Workshop Schedule
 Tuesday:
○ Music Production 5PM in Room 257
○ Artist Development 5:30PM in Studio
○ DJ Crew 5PM in Room 306
 Wednesday:
○ ProTools 5PM in Studio
○ Freestyle 5PM in Room 316
 Thursday:
○ CLOSED! In honor of Veteran’s Day
 Friday:
○ Advanced Recording Production 3:30PM in Studio
○ Mixtape meeting 5PM in Lab

19. Next Week at YMR
 Company meeting:
 Topic: Independent vs Major Labels & Contracts