1. Paid Owned Earned Media:
what does that mean for a media company?
Clo Willaerts @SanomaBE #mediaparade
30 May 2013

2. Hello, my name is Clo

3. I work here at Sanoma

4. A media company

5. Dual business model

6. The Stacks (Bruce Sterling)

8. Paid - service

9. d2c: Magstore app

10. Owned - service

11. Earned – service ?

12. Earned – d2c ?

13. Cf. Robb’s Law for web hosting

14. Model: The conversity model

15. Objective: consumer intimacy

16. Objective: branding/presence

17. Model: Hub & spokes

18. Objective: traffic to the site

19. Creating cheat sheets
and playbooks

20. Center of Excellence

21. Learnings
1. Kill channel thinking.
It’s about attention and trust.
2. Use a hub and spokes model.
Site = most important digital asset.
3. Insource and train.
Social is becoming part of a lot of people’s day to day jobs.
4. Find a way to exchange best practices.
(and f***-ups).

22. Thank you very much!
http://www.conversity.be/blog
http://www.slideshare.net/bnox