This document discusses Nirma's product line, pricing strategy, distribution channels, and promotional activities. Nirma produces 30 kinds of detergent and soap products in blue and yellow, at premium and standard quality levels. It sells products across India through a principal distribution channel of 450 distributors and a parallel channel of 2000 distributors to achieve wide market reach. Nirma's iconic jingle promoting the product's effectiveness has been used for 42 years and relies on local newspaper and regional TV ads.