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CROSS CHANNEL:
SLANK DET DIGITALE
LANDSKAB
FACEBOOK.COM/1508DK
LINKEDIN.COM/COMPANY/1508-AS
MORGENBOOSTER
CROSS CHANNEL
MORGENBOOSTER
EN TYPISK UDFORDRING ADRESSERET I EN WEBSTRATEGI
UDFORDRINGEN ER AT rekruttere
NYE MEDLEMMER SAMT AT
fastholde DE EKSISTERENDE.
14-05-2013MORGENBOOSTER
... OG UDFORDRINGERNE FORTSÆTTER
ANTALLET AF YDELSER,
ABONNEMENTER, PLATFORME SOM
VI ANVENDER ER voldsomt
stigende. DERMED VIL VI MEGET
SNART VÆRE I EN SITUATION, HVOR
DE SPRÆNGER RAMMERNE FOR
MIDLER, DER ER AFSAT TIL DRIFT.
14-05-2013MORGENBOOSTER
“YOU MIGHT THINK OF YOUR
WORK IN THE CONTEXT OF A
CHANNEL BUT YOUR
CUSTOMERS DO NOT.”
Nick Finck
MORGENBOOSTER 14-05-2013
VI DESIGNER TIL ÉN
KANAL AD GANGEN ...
UDFORDRING
14-05-2013MORGENBOOSTER
VI DESIGNER TIL ÉN
KANAL AD GANGEN …
OG VI HAR SOM REGEL
OGSÅ flere
leverandørerer PÅ
TVÆRS AF VORES
KANALER.
UDFORDRING
14-05-2013MORGENBOOSTER
DET SKAL IKKE HANDLE
OM KANALER …
NÅR DET SÅ ER SAGT
14-05-2013MORGENBOOSTER
DET SKAL IKKE HANDLE
OM KANALER … MEN
OM forbindelsen
MELLEM DEM
NÅR DET SÅ ER SAGT
14-05-2013MORGENBOOSTER
… OM DERES økologi.
ELLER RETTERE
14-05-2013MORGENBOOSTER
14-05-2013MORGENBOOSTER
ACROSS-
CHANNEL
IN-CHANNEL
BRUGERE PÅ
TVÆRS
BRUGERE I
DYBDEN
Webstrategi
Social medie strategi
Mobil strategi etc.
Multi-channel
strategi
Cross-channel
strategi
Noget vrøvl
MORGENBOOSTER
SERVICES
Apps
Integrationer
Etc.FYSISK ADRESSE
VIRTUEL ADRESSE
Corporate site
Email
SEO
Mobile web
Etc,
SOCIALE KANALER
Facebook
Youtube
Twitter
Blogs
Etc.
FORTID FREMTID
14-05-2013
14-05-2013MORGENBOOSTER
14-05-2013MORGENBOOSTER
INFORMATION
DIGITAL
ØKOLOGI
MORGENBOOSTER 14-05-2013
14-05-2013MORGENBOOSTER
MORGENBOOSTER
BLOGS VIDEO
SOCIALE
MEDIER
EMAIL
SHOP
KATALOG
14-05-2013
MORGENBOOSTER
FREMTIDFORTID
SAMMENHÆNG &
ROLLEFORDELING
KANALEKSPANSION &
SUBOPTIMERING
14-05-2013
KANALERNES ROLLE BLIVER CENTRALT
14-05-2013MORGENBOOSTER
VORES
AKTIVERINGSMEDIE
VORES
KONVERTERINGSMEDIE
VORES
RELATIONSMEDIE
EN SLANKERE OG MERE FOKUSERET DIGITAL TILSTEDEVÆRELSE
14-05-2013MORGENBOOSTER
Behov
Behov
Behov
Behov
Behov
Behov
Behov
Behov
Behov
Behov
Behov
Behov
Behov
Behov
Behov Behov Behov
KANAL KANAL KANAL
ET STED AT STARTE …
MORGENBOOSTER 14-05-2013
3 STRATEGISKE
INDSATSER
14-05-2013MORGENBOOSTER
3 STRATEGISKE INDSATSER
1. LØS DINE KUNDERS PROBLEMER
MORGENBOOSTER 14-05-2013
MORGENBOOSTER 14-05-2013
MORGENBOOSTER 14-05-2013
3 STRATEGISKE INDSATSER
1. LØS DINE KUNDERS PROBLEMER
2. GØR DET I DE RETTE KANALER
MORGENBOOSTER 14-05-2013
UANSET KONTEKST SKAL JEG HAVE ADGANG TIL MIN BRUDGARANTI
MORGENBOOSTER 14-05-2013
+ +
3 STRATEGISKE INDSATSER
1. LØS DINE KUNDERS PROBLEMER
2. GØR DET I DE RETTE KANALER
3. BIND DERES OPLEVELSE SAMMEN
MORGENBOOSTER 14-05-2013
MORGENBOOSTER 14-05-2013
14-05-2013MORGENBOOSTER
REGISTRERING
BUTIK
APP
WEBSHOP
INSPIRATION DELING
SOCIALE
MEDIER
EMAIL
1. KØB 2. KØB
14-05-2013MORGENBOOSTER
KUNDE
FORRETNING
FORENKLING RELEVANS INSPIRATION
DELINGPERSONALISERINGDIGITALISERING
14-05-2013MORGENBOOSTER
KUNDE
FORRETNING
FORENKLING
RELEVANS
INSPIRATION
DELING
PERSONALISERING
DIGITALISERING
3 DESIGNPRINCIPPER
14-05-2013MORGENBOOSTER
3 DESIGNPRINCIPPER
1. KONSISTENS
MORGENBOOSTER 14-05-2013
14-05-2013MORGENBOOSTER
14-05-2013MORGENBOOSTER
14-05-2013MORGENBOOSTER
14-05-2013MORGENBOOSTER
3 DESIGNPRINCIPPER
1. KONSISTENS
2. KOBLING
MORGENBOOSTER 14-05-2013
14-05-2013MORGENBOOSTER
MORGENBOOSTER
FIND
UDLEJNING
SØG BIL
TJEK UDLEJER ANBEFALOVERVEJ
VÆLG BIL MØD
UDLEJER
14-05-2013
MORGENBOOSTER
FIND
UDLEJNING
SØG BIL
TJEK UDLEJER ANBEFALOVERVEJ
VÆLG BIL
14-05-2013
3 DESIGNPRINCIPPER
1. KONSISTENS
2. KOBLING
3. KONTEKST
MORGENBOOSTER 14-05-2013
MORGENBOOSTER 14-05-2013
14-05-2013MORGENBOOSTER
14-05-2013MORGENBOOSTER
3 METODER
14-05-2013MORGENBOOSTER
3 METODER
1. LAV EN TOUCHPOINT ANALYSE
MORGENBOOSTER 14-05-2013
14-05-2013MORGENBOOSTER
KENDSKAB INTERESSE
BLOGS
WEBSITE
NYHEDSBREV
FACEBOOK
GOOGLE
KONVERTERING ENGAGEMENT
APP
14-05-2013MORGENBOOSTER
KENDSKAB INTERESSE
BLOGS
WEBSITE
NYHEDSBREV
FACEBOOK
GOOGLE
KONVERTERING ENGAGEMENT
APP
MORGENBOOSTER
XXX
14-05-2013
3 METODER
1. LAV EN TOUCHPOINT ANALYSE
2. ANALYSER KUNDEOPLEVELSEN
MORGENBOOSTER 14-05-2013
BEHOV
14-05-2013MORGENBOOSTER
GOD
OPLEVELSE
DÅRLIG
OPLEVELSE
INGEN
OPLEVELSE
FIND
KØB
ANBEFAL
SAMMENLIGN
EVALUERORGANISER
14-05-2013MORGENBOOSTER
14-05-2013MORGENBOOSTER
14-05-2013MORGENBOOSTER
3 METODER
1. LAV EN TOUCHPOINT ANALYSE
2. ANALYSER KUNDEOPLEVELSEN
3. FORBIND KUNDEBEHOV OG YDELSER
MORGENBOOSTER 14-05-2013
14-05-2013MORGENBOOSTER
KUNDE
FORRETNING
14-05-2013MORGENBOOSTER
KUNDE
FORRETNING
3 METODER DER GIVER RESULTAT
1. LAV EN TOUCHPOINT ANALYSE
2. ANALYSER KUNDEOPLEVELSEN
3. MATCH KUNDEBEHOV OG YDELSER
NY CROSS-CHANNEL KUNDEOPLEVESE
MORGENBOOSTER 14-05-2013
SKAFFE FLERE KUNDER
SERVICEREEKSISTERENDEKUNDER
MORGENBOOSTER 14-05-2013
MORGENBOOSTER
KUNDESUSPECT AMBASSADØR
14-05-2013
MORGENBOOSTER
KUNDESUSPECT AMBASSADØRPROSPECT LEAD
14-05-2013
POTENTIELLE KUNDERS BEHOV
THE WHATTHE WHY
MORGENBOOSTER
I SKAL FØRE BEVIS
FOR, AT I OG JERES
KUNDER GØR EN
FORSKEL
I SKAL TILBYDE
KUNDERNE
PRODUKTER, DER GØR
EN FORSKEL
14-05-2013
SUSPECT PROSPECT LEAD
MORGENBOOSTER
INDHOLD
> Peer-to-peer (identitet)
KANALER
> Kampagner
> Sociale kanaler
> Partner sites
INDHOLD
> Resultater (bevis)
KANALER
> Web
INDHOLD
> Cases (spejling)
KANALER
> Personaliseret email
> Personaliseret web
Vis hvad I gør, ikke
hvad I sælger.
Før bevis for, at I gør
en forskel.
Før bevis for, at man kan
være med til at gøre en
forskel.
14-05-2013
Lead
Lead
ProspectSuspect
MORGENBOOSTER
SOCIALE KANALER
KAMPAGNER
PARTNER SITES
PERSONALISERET
EMAIL
PERSONALISERET
WEB
WEB
Nyhedsbrev/
Favoritter
Tilbagevendende
bruger
14-05-2013
14-05-2013MORGENBOOSTER
INTERESSE OVERVEJELSE KONVERTERINGKENDSKAB RELATION
WEBSITE
PERSONALISERET
WEB
PERSONALISERET
MAIL
SOCIALE KANALER
PARTNER SITES
KAMPAGNER
POTENTIALET PÅ SIGT
14-05-2013MORGENBOOSTER
1 + 1 = 3
JO FLERE KANALER VI BINDER SAMMEN, JO MERE DATA SKABER VI,
DESTO RIGERE BLIVER VORES VIDEN OM BRUGERNES ADFÆRD
14-05-2013MORGENBOOSTER
MORGENBOOSTER
XXX
14-05-2013
14-05-2013MORGENBOOSTER
INTERNET OF
THINGSBADEVÆGT
DAILY BURN
RUNKEEPER
WALGREENS
NIKE
VIMEO: VIMEO.COM/DESIGN1508
SLIDESHARE: SLIDESHARE.NET/1508AS
NÆSTE MORGENBOOSTER:
RESPONSIVE DESIGN 2.0, ONSDAG D. 8. MAJ
TAK

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Morgenbooster / Cross Channel: Slank det digitale landskab / 17. april 2013