Det ligner en trend. For nylig er designbureauer som Frog, Fjord, Teehan+ Lax og Adaptive path blevet købt op af store korporate virksomheder. Det sker, fordi virksomhederne vil have Design Thinking og produktinnovation tæt ind i sin kerneforretning. Frygten for nye disruptive teknologier er forståeligt stor, for dem der ejer evnen til at innovere ejer også muligheden for at overleve.

1. DISRUPTIVE BUSINESS
DESIGN
MORGENBOOSTER 2015

2. “NEITHER REDBOX OR
NETFLIX ARE EVEN ON
THE RADAR SCREEN IN
TERMS OF COMPETITION”
JIM KEYES, CEO, BLOCKBUSTER, 2008
MB: DISRUPTIVE BUSINESS DESIGN

3. MB: DISRUPTIVE BUSINESS DESIGN

4. HEY, VI SKAL HA’ ET
WEBSITE…
2000
MB: DISRUPTIVE BUSINESS DESIGN
HM…

5. HEY, VI SKAL HA’ EN
APP…
2009
MB: DISRUPTIVE BUSINESS DESIGN
NÅ NÅ…

6. HEY, VI SKAL DA PÅ
FACEBOOK
2011
MB: DISRUPTIVE BUSINESS DESIGN
OHO..

7. HEY, VI SKAL LIGE FINDE
PÅ ET ELLER ANDET
DISRUPTIVT, DER REDDER
VORES FORRETNING…
2015
MB: DISRUPTIVE BUSINESS DESIGN
OKAY?…

8. MB: DISRUPTIVE BUSINESS DESIGN
ØHM…AL
TSÅ,
DISRUPT..

9. “STOP LIGE EN HALV. DET
FORSTYRRER MIN DEL AF
FORRETNINGEN….”
MB: DISRUPTIVE BUSINESS DESIGN
ØHM…AL
TSÅ,
DISRUPT..

10. HVILKE BETINGELSER
SKAL VÆRE OPFYLDT FOR
AT INNOVERE DIN
FORRETNING?
SPØRGSMÅLET, VI STILLER OS SELV ER…
MB: DISRUPTIVE BUSINESS DESIGN

11. EN GOD IDE?
MB: DISRUPTIVE BUSINESS DESIGN

12. MB: DISRUPTIVE BUSINESS DESIGN

13. INNOVATION IS THE
CREATION OF A VIABLE
NEW OFFERING
EN SLAGS DEFINITION
MB: DISRUPTIVE BUSINESS DESIGN
LARRY KEELEY, DOBLIN GROUP

14. GULE SEDLER
BRAINSTORM SESSIONS
+
“DER FINDES IKKE
DÅRLIGE IDEER”
PAS PÅ: VEJEN TIL HELVEDE ER BROLAGT MED…
MB: DISRUPTIVE BUSINESS DESIGN

15. INNOVATION REQUIRES
IDENTIFYING THE
PROBLEMS THAT MATTER
AND MOVING THROUGH
THEM SYSTEMATICALLY
TO DELIVER ELEGANT
SOLUTIONS
..KEELEY FREMTURER
MB: DISRUPTIVE BUSINESS DESIGN

16. AT LAVE NOGET, DER
REELT ER INNOVATIVT –
NOGET DER DISRUPTER
A) DET KENDTE
B) MARKEDET
C) THE GAME…
MÅLET ER…
MB: DISRUPTIVE BUSINESS DESIGN

17. MB: DISRUPTIVE BUSINESS DESIGN
A DISRUPTIVE TECHNOLOGY IS A NEW EMERGING
TECHNOLOGY THAT UNEXPECTEDLY DISPLACES AN
ESTABLISHED ONE.

18. 1997
MB: DISRUPTIVE BUSINESS DESIGN

19. MB: DISRUPTIVE BUSINESS DESIGN

20. MB: DISRUPTIVE BUSINESS DESIGN
PERFORMANCE
TIME

21. MB: DISRUPTIVE BUSINESS DESIGN
PERFORMANCE
TIME
SUSTAINING
INNOVATIONS

22. MB: DISRUPTIVE BUSINESS DESIGN
PERFORMANCE
TIME
SUSTAINING
INNOVATIONS
DISRUPTIVE
INNOVATIONS

23. DISRUPTIV?
MB: DISRUPTIVE BUSINESS DESIGN

24. DISRUPTIV?
MB: DISRUPTIVE BUSINESS DESIGN

25. DISRUPTIV?
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26. MB: DISRUPTIVE BUSINESS DESIGN
AS BARTMAN WORKED THROUGH THE
QUESTIONS, IT BECAME CLEAR THAT TESLA IS
NOT A DISRUPTER.
IT’S A CLASSIC “SUSTAINING INNOVATION”—A
PRODUCT THAT, ACCORDING TO
CHRISTENSEN’S DEFINITION, OFFERS
INCREMENTALLY BETTER PERFORMANCE AT A
HIGHER PRICE.
THERE’S NOTHING RUDIMENTARY ABOUT
TESLAS, WHICH COMPETE ON PRICE AGAINST
CARS BY BMW AND MERCEDES.

27. DISRUPTIV?
MB: DISRUPTIVE BUSINESS DESIGN

28. METODEN (EN AF DEM)
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29. MB: DISRUPTIVE BUSINESS DESIGN

30. …MINDER RIGTIG MEGET OM BUSINESS MODEL CANVAS
MB: DISRUPTIVE BUSINESS DESIGN
$

31. 10 TYPER AF INNOVATION
MB: DISRUPTIVE BUSINESS DESIGN
PROFIT MODEL NETWORK STRUCTURE PROCESS
PRODUCT
PERFORMANCE
PRODUCT
SYSTEM
SERVICE CHANNEL BRAND
CUSTOMER
ENGAGEMENT
CONFIGURATION OFFERING EXPERIENCE

32. OXO
MB: DISRUPTIVE BUSINESS DESIGN
PROFIT MODEL NETWORK STRUCTURE PROCESS
PRODUCT
PERFORMANCE
PRODUCT
SYSTEM
SERVICE CHANNEL BRAND
CUSTOMER
ENGAGEMENT
CONFIGURATION OFFERING EXPERIENCE

33. OXO
MB: DISRUPTIVE BUSINESS DESIGN

34. MB: DISRUPTIVE BUSINESS DESIGN
PERFORMANCE
TIME
SUSTAINING
INNOVATIONS

35. ZAPPOS
MB: DISRUPTIVE BUSINESS DESIGN
PROFIT MODEL NETWORK STRUCTURE PROCESS
PRODUCT
PERFORMANCE
PRODUCT
SYSTEM
SERVICE CHANNEL BRAND
CUSTOMER
ENGAGEMENT
CONFIGURATION OFFERING EXPERIENCE

36. DELIVER ‘WOW’ THROUGH SERVICE
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37. GE AVIATION: ONPOINT SOLUTIONS
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38. GE AVIATION
MB: DISRUPTIVE BUSINESS DESIGN
PROFIT MODEL NETWORK STRUCTURE PROCESS
PRODUCT
PERFORMANCE
PRODUCT
SYSTEM
SERVICE CHANNEL BRAND
CUSTOMER
ENGAGEMENT
CONFIGURATION OFFERING EXPERIENCE
RISK SHARING PREDICTIVE ANALYSIS BUNDLING GARANTI

39. FORD T-MODEL
MB: DISRUPTIVE BUSINESS DESIGN

40. FORD T-MODEL
MB: DISRUPTIVE BUSINESS DESIGN
PROFIT MODEL NETWORK STRUCTURE PROCESS
PRODUCT
PERFORMANCE
PRODUCT
SYSTEM
SERVICE CHANNEL BRAND
CUSTOMER
ENGAGEMENT
LAVPRIS +
50%BETALING UPFRONT
EGEN GUMMIFABRIK
EGEN STÅLFABRIK
5$ ARBEJDSDAG
SAMLEBÅND: FRA 12
TIMER TIL 93
MINUTTER
BILLIGE RESERVEDELE
PROFESSIONAL
CUSTOMIZATION
FORHANDLERNETVÆRK
EGET FILMSELSKAB
MED + 2MIO
SEERE/MÅNED

41. MB: DISRUPTIVE BUSINESS DESIGN

42. MB: DISRUPTIVE BUSINESS DESIGN

43. MB: DISRUPTIVE BUSINESS DESIGN

44. KOMBINATION ER GODT
MB: DISRUPTIVE BUSINESS DESIGN
PROFIT MODEL NETWORK STRUCTURE PROCESS
PRODUCT
PERFORMANCE
PRODUCT
SYSTEM
SERVICE CHANNEL BRAND
CUSTOMER
ENGAGEMENT
CONFIGURATION OFFERING EXPERIENCE

45. MEN HVOR SÆTTER MAN IND?
MB: DISRUPTIVE BUSINESS DESIGN
PROFIT MODEL NETWORK STRUCTURE PROCESS
PRODUCT
PERFORMANCE
PRODUCT
SYSTEM
SERVICE
PROFIT
CHANNEL
BRAND
CUSTOMER
ENGAGEMENT
CONFIGURATION OFFERING EXPERIENCE

46. ANALYSER HVOR MARKEDET BEFINDER SIG HISTORISK
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47. OG MÅL DIN EGEN INDSATS
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48. MB: DISRUPTIVE BUSINESS DESIGN

49. MB: DISRUPTIVE BUSINESS DESIGN

50. MB: DISRUPTIVE BUSINESS DESIGN

51. FINT MED ANALYSEN,
MEN HVOR ER DET
DISRUPTIVE?
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52. MB: DISRUPTIVE BUSINESS DESIGN

53. MB: DISRUPTIVE BUSINESS DESIGN
SENSORS

54. MB: DISRUPTIVE BUSINESS DESIGN

55. MB: DISRUPTIVE BUSINESS DESIGN
[THE THERMOSTAT] IS AN EYESORE. FOR SO MANY
YEARS, IT'S BEEN A WHITE PLASTIC BOX.
WHEN WE SAW IT, WE KNEW WE HAD TO MAKE IT
SEXY, MAKE IT AWESOME. IT DRAWS PEOPLE IN,
GETS THEM EXCITED ABOUT THE PRODUCT. IT'S
MORE ABOUT SAVING MONEY, SAVING ENERGY, BUT
IT'S ALSO ABOUT A PRODUCT THAT IS BEAUTIFUL.
SOMETHING YOU APPRECIATE HAVING ON YOUR
WALL.
HTTP://MASHABLE.COM/2011/12/15/NEST-LABS-
INTERVIEW/

56. MB: DISRUPTIVE BUSINESS DESIGN

57. MB: DISRUPTIVE BUSINESS DESIGN

58. MB: DISRUPTIVE BUSINESS DESIGN
https://hbr.org/2013/03/big-bang-disruption/

59. MB: DISRUPTIVE BUSINESS DESIGN

60. MB: DISRUPTIVE BUSINESS DESIGN

61. HER ER EN UDFORDRING: UDVIKLINGSDRÆBEREN™
MB: DISRUPTIVE BUSINESS DESIGN

62. HACKATONS
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63. NÅ MEN…KOMBINATION AF INNOVATIONSTYPER ER GODT
MB: DISRUPTIVE BUSINESS DESIGN
PROFIT MODEL NETWORK STRUCTURE PROCESS
PRODUCT
PERFORMANCE
PRODUCT
SYSTEM
SERVICE CHANNEL BRAND
CUSTOMER
ENGAGEMENT
CONFIGURATION OFFERING EXPERIENCE

64. DET KRÆVER BARE AT ORGANISATIONEN FØLGER MED
MB: DISRUPTIVE BUSINESS DESIGN
PROFIT MODEL NETWORK STRUCTURE PROCESS
PRODUCT
PERFORMANCE
PRODUCT
SYSTEM
SERVICE CHANNEL BRAND
CUSTOMER
ENGAGEMENT
CONFIGURATION OFFERING EXPERIENCE

65. MB: DISRUPTIVE BUSINESS DESIGN
PERFORMANCE
TIME
SUSTAINING
INNOVATIONS
DISRUPTIVE
INNOVATIONS

66. CEO VS CORPORATE ENTREPRENEURIAL OFFICER
MB: DISRUPTIVE BUSINESS DESIGN
SEARCHING FOR FUTURE BUSINESSSUSTAINING KNOWN BUSINESS

67. CEO VS SEVERAL CORPORATE ENTREPRENEURIAL OFFICERS
MB: DISRUPTIVE BUSINESS DESIGN
SEARCHING FOR FUTURE BUSINESSSUSTAINING KNOWN BUSINESS

68. MB: DISRUPTIVE BUSINESS DESIGN

69. DET PRODUKT DER VILLE
BETYDE DØDEN FOR DIN
EGEN FORRETNING…
START MED AT DESIGNE
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70. HER ER MÅLET
MB: DISRUPTIVE BUSINESS DESIGN
HYPOTESE FACTS

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