2. What it does
Daily, monthly, yearly tracking of web visits
Graphed over time
Which pages they go to, how long they stay
Bounce rate
Entrance pages
How they got there
Search engines and Search terms used
Location, operating system, monitor resolution
Over 80 reports available
3. How it works
Sign up for Google Analytics
https://www.google.com/analytics/
They return code to you
You paste the code just below the </body> tag
Put it on EVERY page
Edit>Find and Replace is easiest option
Put it in your template pages, so it will be
automatically on every page
Go to the Analytics dashboard page to see daily
metrics
4. Useful Reports
Visitors:
Map overlay, Browsers, Operating systems, Screen
resolution, Connection speed
Traffic sources
Direct links/Referring links/Search engines, Most
frequent search words used
Content
Top content, Site overlay