http://www.10Yetis.co.uk The Twitter Ads Playbook (with silly images) I was recently asked to go and give a Janet and John style guide to using Twitter ads, for beginners, to a PR Week Top 50 UK PR Agency. This is a really simple guide to our experiences so far. We have now run hundreds of Twitter ad campaigns for clients. If you are looking to run Twitter Ad campaigns for things such as: Growing a Newsletter Database Promoting piece of content (helping it "go viral"*) Promoting a job Getting sales leads Content Outreach Crea Then this really simple guide will help. It is all the things you will already know, but written down in one easy place. The key thing, go and see if you can beat my best Twitter Ad engagement rate of 19%. I am sure you can :-) *Terrible term

1. 15 TWITTER AD TIPS THAT YOU ALREADY
KNOW
SUPPORTED WITH ANIMALS FROM AROUND THE WEB TO HIDE THE
DULL CONTENT

2. MY 3 TEST CAMPAIGNS THAT THIS IS BASED ON:
1. JOB PROMO 2. CONTENT PUSH 3. NEWSLETTER DB
GROWTH

3. PICK THE RIGHT TARGET COUNTRY – FOOL!

4. TEST SMALL AND SCALE UP – DUH!

5. RUN IN 10 DAY TRIALS – RUN, MEASURE, RINSE, REPEAT –
YA PUDDING

6. TARGET BY TWITTER ACCOUNTS - IT JUST WORKS – FOOL!

7. HAVE A CLEAR CALL TO ACTION – DIPPY!

8. INCLUDE A RELATED IMAGE – YOU TWONK!

9. ASK FOR A RT – YOU CHICKEN!

10. MAKE THE TEXT IN THE TWEET ASK A QUESTION – GOOD
COPY 101!

11. OPTIMISE THE LINKED TO LANDING PAGE FOR DESIRED
ACTION – WTAF?

12. ASK OTHERS HOW THEIR ADS ARE PERFORMING
- DON’T BE SHY

13. UPLOAD A VIDEO & IT WILL SHOW VIEWS IN AD PANEL –
CLEVER BUGGERS

14. THE TWITTER ADS TEAM ARE HELPFUL & DON’T MIND THE
STUPIDS

15. THE BEST I HAVE ACHIEVED IS 19% ENGAGEMENT – BEAT
THAT PUNK!

16. ACT QUICK, THE BIG BRANDS WILL BE ALONG SOON AND
RUIN IT - FEKKERS

17. SHARE YOUR RESULTS WITH PEOPLE – NO ONE LIKES A
LONE WOLF!