1. Summary
Summary ...................................................................................................... 1
The All-Ukrainian “Student Marketing Plans Competition” ...................... 2
What is unique about our project ................................................................. 3
Special offer ................................................................................................. 3
How will your company also benefit? ......................................................... 4
Appendix A (Media exposure opportunities, 2010) .................................... 6
The press – over 122 500 contacts................................................................................................................. 6
Internet– over 2 285 000 contacts.................................................................................................................. 6
Direct marketing – over 4 200 contacts ......................................................................................................... 6
Appendix B (Organization Summary) ......................................................... 7
Contacts ........................................................................................................ 8
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2. The All-Ukrainian “Student Marketing Plans Competition”
The “All-Ukrainian Student Marketing Plans
Competition” is a CSR-project in social and
educational sphere. The goal of the competition is to
increase the employment prospects of young
university graduates by instilling key knowledge and
practical skills related to marketing and business
planning. Through their participation, students’ portfolios will be enhanced while they apply
theory to real Ukrainian businesses. They will have the unique opportunity to collaborate
with real SMEs, other businesses and non-commercial organizations in creating marketing
plans for their goods and services. (More details of the competition can be found at
http://www.studymarketing.in.ua/students/mpdraft/competition.html).
Ukrainian university students in the 3rd to-5th year of studies in “Management” or “Economy
and Enterprising” faculties will create teams (3-5 persons), select an existing Ukrainian firm
encountering problems and evaluating actions in the crisis economy (representative from
sector of small and medium-sized business), and draft an effective marketing plan based on
the data and the current and anticipated market environment. The students will collect all
necessary information for the marketing plan during practical sessions in the firm under the
guidance (direction) of their professors. The process used in creating the marketing plans
will instill practical knowledge and skills, raise the awareness of how firms adjust to
compete in a crisis economy, and assist the firms in creating an effective strategy to survive
and prosper. All competitors and participating firms will benefit, as will professors and
sponsoring universities. The winners and finalists of the competition will especially benefit,
as their “student portfolios” will greatly enhance employment possibilities at leading
Ukrainian firms.
The students will have the unique opportunity to collaborate with real SMEs, other
businesses and non-commercial organizations in creating marketing plans for their goods
and services.
At the end of the competition, its results (outcomes) will be analyzed, summarized and
shared with the Ministry of Education and Science of Ukraine in order to spread and
follow/replicate the best practices, in anticipation of initiating similar events focused on
other specialties.
The initial competition jointly sponsored by Ukrainian Direct Selling Association, Atlantic
Group and Embassy of the Kingdom of the Netherlands and over 10 businesses was
completed in June 2009. More than 500 students representing 63 universities throughout
Ukraine participated in the First competition and 610 students from 62 high-schools were
involved during this second phase, has finished the 21th May 2010. Interested businesses
and mass-media companies currently have an opportunity to become a partner of the Third
All-Ukrainian Student Marketing Plans Competition - but they must act quickly! The
competition begins in September, 2010.
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3. What is unique about our project
The world economic crisis raised the youth’s unemployment level and disabled it from
developing its leadership skills. Our project’s goal is to help youth to gain additional
advantages in the labor-market by enhancing their personal portfolio of knowledge and
practical skills while taking part in an All-Ukrainian competition, to foster new leaders
among students’ fellowships through their participation in a range of thematic seminars, and
assist them in building bridges of understanding between Business and Local communities.
The established relationships and processes will contribute to the future efforts of education
and business to work together in a way that benefits education, business and students – the
youth and future of Ukraine. The synergetic effect will be displayed in the increase of
youth's social security, partially concerning the alumni, and in the impact on the society as a
whole. Also, support of this project offers a unique opportunity for your organization and
your local partners to be represented and highly estimated at the Ukrainian market. Support
of such an initiative will help position a company as one recognizing and fulfilling their
Corporate Social Responsibility. This reinforces and increases brand loyalty while enabling
the Ukrainian education system to better prepare future employees and future customers.
Additionally, this project creates new communication channels between business and
education as they search for more effective ways of collaboration.
Special offer
This year students were encouraged to develop and integrate into their marketing plans the
innovative energy-saving strategies (we closely cooperate with OSCE through its “Energy
Saving Initiative”). As a result, 12,8% of students’ marketing plans included the energy-
saving technologies!
These results reveal a high interest to the
“energetic question” in Ukraine. And anyone
can’t deny the fact that this is a pressing
problem of the whole society. So, we propose
you to combine our efforts for this problem
can be solved. As 11 of 98 marketing plans
were drafted on energy-saving subject, next
year we could institute a separate competition
on energy-efficiency and energy-saving,
giving a real chance for Ukrainian companies
(students will draft their marketing plans for
SME NGOs, civic organizations etc) to solve
this vital problem. Then, the best ideas implemented in students’ marketing plans would
form the basis of a new university textbook on Energy-efficiency.
Thus, your support to our initiative allows you to be recognized as the true front-runner in
innovation and to make people aware of the savings they can make by switching to new,
more energy-efficient solutions that offer even better quality light.
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4. How will your company also benefit?
• Identify yourself with two of the most important, fastest growing
and positive global movements: SRI and CSR. By supporting our initiative you are
identifying yourself with the growing swell of public interest in the global economy
and how corporate investments impact on our living standards and economic
progress. They are the central issues facing every corporation in the world today
(companies can no longer afford to ignore consumer and shareholder power and
already in the US 1 in 8 dollars invested is SRI). They are issues that concern anyone
who cares about the future of its children and their education. They are issues where
people themselves can make a difference. And to be associated with them is to
reinforce your credentials as a progressive, forward looking and conscientious
company.
• In particular align yourself with economy and our work. We are an international
charity organization dedicated to the promotion of new standards in education in
Ukraine. Much of our work is with charities, NGOs and educational structures (our
work is high estimated by the Ministry of education and science of Ukraine) that
have a natural affinity with the aims of SRI and CSR. In a close collaboration with all
these organizations we are also seeking to link the theory of higher education to the
practice and real business’ needs. For this reason we have developed the Third All-
Ukrainian Students’ Marketing Plans Competition to be announced in September.
• Greater visibility for your brand among youth’s audience. Raise your profile and
gain greater visibility for your organization amongst students of economic
universities throughout Ukraine (about 250). Whether you're a big player who wishes
to consolidate your profile or a small player who wants to quickly establish
themselves, the Competition is a great opportunity to raise awareness. Plus there are
extra opportunities for exposure via the website and media coverage:
o Company’s logo and information (up to 800 characters) on the official
Competition’s web-site www.studymarketing.in.ua;
o Company’s logo on the posters (2 000 A3 and 2 000 A2) in Ukrainian
universities and in the press, on the Competition’s materials (final report,
invitations, diplomas and certificates, badges etc);
o Company’s logo on billboards (this year we had 2 in Kyiv and 2 in
Dnipropetrovs’k. Next year its number will increase);
o Press-release and news on Internet including your Company’s name and
status.
• Brand management. As well as building recognition of your brand, sponsorship can
also change the way people perceive your brand. Many companies have taken big
steps in improving the way they operate yet this is not reflected in their current
reputation. Identifying with a positive cause allows you to manage your image
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5. effectively. It makes people feel good about your company. They're more likely to
see you as caring, pro-active and modern.
• Build a contact database for your marketing and promotional purposes. Support of
the Competition also gives you an opportunity to hire the most talented and
perspective students for your company. (This year the number of participants is
expected to be about 2 000!);
• Educate the marketplace about your product or service. Through this Competition
we offer you a unique opportunity to:
o Communicate with youth (students) - to lecture, to conduct seminars and
workshops on marketing basing on your Company’s experience and
practice for students;
• Get more ROI. We believe the All-Ukrainian students’ marketing plans competition
offers great value as a sponsorship opportunity. It gives companies a cost effective
way of associating themselves with two of the world's most influential and fast
growing economic movements;
• Also, you can get valuable ideas from the students’ teams, drafting marketing plan
for your organization (products/services promotion), or for your key partners
(suppliers, distributors etc).
We invite you to demonstrate your support of the socially responsible investment and
corporate social responsibility industries with a sponsorship commitment to the Third
All-Ukrainian Students’ Marketing Plans Competition. Your financial support
underpins the Competition and allows us to create a unique opportunity for thousands
of Ukrainian students to find their place in the labor market in the crisis period. But
students are not the only one who will benefit, taking part in this Competition…
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6. Appendix A (Media exposure opportunities, 2010)
The press – over 122 500 contacts
Number of К-сть Number of
Name Layout format
printed copies виходів contacts
«Маркетинг і реклама» Рекламний макет 2 500 1 2 500
Рекламний
«Експерт» 25 000 3 75 000
макет, article
«Маркетинг в Україні» Рекламний макет 5 000 1 5 000
«Я, студент» Рекламний макет 20 000 2 40 000
Internet– over 2 285 000 contacts
Visits per
Name Layout format Comments
month
Press-release, banner, General educational
www.osvita.org.ua 190 000
news partner
ЛігаБізнесІнформ 2 news, banner 2 908 355 March, April
www.Sostav.ua Press-release, banner 98 800 March
Dissemination of
Press-release, banner,
ІА “Українські новини” 100 000 competition’s news by
news
RSS
Advertisingschool.com.ua Press-release, banner February-April
Міжнародна
Press-release, banner 39 757 February-April
Маркетингова Група
Українська Асоціація
Banner 2 654 February-April
Маркетингу
Organizing a workshop for
www.headhunter.ua Banner 400 000
students
Press-release, banner,
www.meta.ua 3 000 000 General Internet-Partner
news
www.mmr.net.ua Press-release, banner 34 440 February-March
www.expert.ua Banner 30 000 February-March
Дебет-кредит Banner 508 728
Banner, Information
www.studymarketing.in.ua 2 000 Competition’s web-site
about Partners
Direct marketing – over 4 200 contacts
Addresses Number of contacts Number of calls
University administrators 409 2
Students 696 4
Professors 133 2
Invitation for business,
government and media to
300+10+15=325 1
assist at the Final
Ceremony
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7. Appendix B (Organization Summary)
Consortium for Enhancement of Ukrainian Management Through our over 10
Education (CEUME) was created in March 2002 as a result of years charity activity
joint efforts of management educators from Ukraine, Poland and
in the Ukrainian
America with a goal to enhance the capacity of Ukrainian
business and management education institutions to contribute to market we were
the successful transition and revival of Ukraine's economy. focused on building a
CEUME programs focus on building sustainable local capacities, strong liaison
partnerships, and lasting cooperation. Activities and services between students,
concentrate on training educators and administrators working in universities and
business and management education; individuals and business by
organizations providing training and consulting services to
organizing trainings,
businesses; and nongovernment organizations working to
contribute to the development of an effective civil society in conferences/seminars
Ukraine. CEUME also provides logistic support services; and competitions on
translation, publication and distribution of textbooks and teaching national basis. Our
tools; surveys and statistic information; and evaluations of
projects gave
ongoing programs.
opportunity for over
CEUME has worked with Ukrainian and foreign organizations 100 000 students to
and international technical support projects, implementing
combine learning with
international, national, regional, and local activities. The
Consortium was a recipient of technical assistance within the action, developing
project "Business and Management Education in Ukraine their appropriate skills
(BMEU)" implemented by the University of Minnesota under the and providing them
supervision of USAID, while also providing needed assistance
practical experience.
essential to the projects successful implementation. During the
BMEU implementation, the Consortium cooperated with twenty- Local communities
six leading educational institutions in Ukraine, the Ukrainian also profited applying
Association of Management Development and Business ideas created by
Education (UAMDBE) and various international assistance students we have
organizations.
engaged. This resulted
CEUME is collaborating with the International Finance in increasing of
Corporation's "Corporate Governance" program. Activities are
youth’s employment
designed to increase application of ethical practices conforming
to accepted standards and include Corporate Governance in the level and positive
curriculum of higher educational institutions of Ukraine includes effect in the social
a national case study competition, conducting training workshops sphere.
and seminars, developing a case study collection, and conducting
a national conference on corporate governance.
CEUME's Education and Training Center in Kyiv is a publishing
organization that produces books on teaching methodology as
well as textbooks and teaching tools necessary to apply the
techniques. A wide range of case studies, teaching notes and
study guides have been published on business topics such as
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8. Management, Marketing and Finance. This series featuring the best Ukrainian case studies
and training guides were recommended by the Ministry of Education and Science of
Ukraine as a teaching tool for Ukrainian universities. CEUME conducted 8 National Case
Study Competitions which generated over 100 Ukrainian case studies which are now widely
used by Ukrainian faculties across country. Other recently published titles include -
"Assessment of Student Achievements", "New Faculty Handbook", "Art of Being a Faculty
Member", "Transformation of Higher Education in XXI Century", and the CEUME
Research Yearbook. CEUME was recently awarded the "Bronze Medal" from the Ministry
of Education for its publications and its contributions toward the advancement of Ukrainian
management education.
CEUME publishes the quarterly Ukrainian management journal, Synergy which provides
in-depth reports from Ukraine's leading management professionals and academics, as well
as from Poland, America, and other countries. Within the pages of Synergy, businesses are
analyzed, management disciplines and strategies are presented, and opinions voiced about
the dynamic state of Ukrainian management, both in practice and within universities and
institutes teaching it.
CEUME developed and implements a unique methodology and practice of organizing
conferences. The distinctive feature of the CEUME's practice is a comprehensive approach
that includes program development, logistical support needed for the preparation and
implementing the conference, with follow-on publication of findings and results.
Contacts
For additional information please, feel free to contact:
Maksim Bobritsky,
Project manager
Tel: (044) 248-72-39(49),
Cell: (050) 355-95-10,
Email: konkurs@ceume.org.ua
Oleksander Sydorenko
Director
Tel: (044) 248-72-39(49),
Cell: (050) 355-9511
Email: 2010@ceume.org.ua
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