In partial fulfillment of our Global Marketing class requirements.

1. UNIT Hiroaki Jitsukata 07bn076h Aoyagi Asuka 07bn002a RyonosukeKanzaki 09bn191n Albert Go 10bm904j Jerinae Chua-Ching 10bn928l UNIQLO:

4. Strong Branding (ex. Unique katakana logo)

5. Pricing Positioning (Low Price – Good quality)

6. Strong winter Products (Fleece, Heattech, etc.)

8. Overseas expansion to colder countries

10. A. UNIQLO continues with its current positioning and strategy. B. UNIQLO focuses more on increasing sales within Japan via expansion within the country or more marketing. Courses of Action

11. Courses of Action C. Expand more aggressively to the countries where there are lower temperatures. (China, Russia, USA, Canada, Korea) D. Introduce a new product line that includes the UNIQLO logo.

12. E. Add more products to the summer/spring lines under the UNIQLO brand. F. Localize and increase marketing of other product lines. (E.g. GU, Comptoir des Cotonniers, etc.) Courses of Action

13. Analysis of Courses of Action Course A: This course of action is the safest but does not coincide with the problem the case is trying to address. Course B: Focusing more on Japan, a saturated market, might not merit the best results. UNIQLO in the international background would merit higher rewards.

14. Course C: This course of action would be a high investment, high risk move, but if successful, would help UNIQLO to increase its total sales to reach its target. Course D: This course of action helps in strengthening the UNIQLO brand by embedding it into a product line. It also helps in the marketing and targeting to loyal UNIQLO customers. Analysis of Courses of Action

15. Course E: Adding more products for the spring/summer lines might help increase year round sales due to UNIQLO having only strong winter based apparel sales. Course F: Pushing other product lines of Fast Retailing would increase year round sales, but is a risky and unpredictable move. Analysis of Courses of Action

16. RECOMMENDATION Actions C, D, E, and F are good directions for the company. Choices C and F are both higher risk because it is not known how fast ROI will be. However, they have the most potential to help Fast Retailing to reach its 2 trillion JPY goal. Choices D and E are not as risky and would be a good way to increase same store sales.