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Why is marketing important ?
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Manisha Shrivastava
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Based on book - Marketing Management , 14E by Kotler and Keller
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Why is marketing important ?
1.
Why is Marketing
Important?
2.
Marketing helps in….
3.
Introducing and Gaining
acceptance of new products
4.
Inspires Enhancements in In
existing products
5.
Understanding Customer Needs
6.
Builds Demand for Products
& Services Which creates Jobs
7.
CEO’s recognize the
role of marketing in ……
8.
9.
A loyal customer
base
10.
Building Tangible Assets
11.
Marketers need to
decide - • What features to design? • What prices to set? • Where to sell products or services? • How much to spend ?
12.
13.
Is really important…
14.
By- Himank Airon MnC IIT-BHU
15.
References • Marketing Management
, 14E by Kotler & Keller • http://static.headline.kz/assets/images/2012/09/74f3cc343abd6819 3111570d73641c33-fbpost.jpg • http://static6.depositphotos.com/1091429/641/i/450/depositphotos _6411375-3d-marketing.jpg • http://www.1e.com/blogs/wp- content/uploads/sites/78/2015/05/Ask-Sam-1E-Product- Information.jpg • www.Slideshare.net • http://www.diaspark.com/Jewelry_software/images/feature/erp/scala ble-to-adapt-your-growing-business.png • https://www.cardelmar.co.uk/blog/wp- content/uploads/2015/03/Car-Hire-Counter-Check-In.jpg • https://pbs.twimg.com/media/CDCj3dPVIAMEF2S.jpg:large • http://blog.serviceevaluation.com/wp- content/uploads/2015/04/iStock_000038176862_XXXLarge.jpg
16.
Disclaimer These slides were
created by Himank Airon , IIT-BHU during a Marketing internship by Prof. Sameer Mathur, IIM Lucknow (See www.IIMInternship.com )
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