Often in the process of upgrading, supplement reading is assigned to broaden the scope of understanding of the subject area. The difficulty is determining when information becomes too specific for the usefulness of the audience.

1. Growing Up Digital Stacey L. Vernooy 14-Mar-11 The Rise of the Net Generation 8 May 2011 S. VERNOOY P: 519-439-2717 ext 872

2. Demographics Developmental Psychology Economics Marketing Sociology Technology Parenting Business Strategy Evolution of a new generation. 8 May 2011 S. VERNOOY P: 519-439-2717 ext 872

3. In 1999, the children age 2 to 20 that interact (not isolated to the internet). The generation represented by 30% of the population that has grown up surrounded by ‘digital media’ influences. Digital technologies include cameras, video games and CD-ROMS. Computers can be found in the home, school, factory and office. The Louder Echo 8 May 2011 S. VERNOOY P: 519-439-2717 ext 872

4. The shift from broadcast to interactive is the key element in the ‘N-generation’. They want to be users. How this changes the elements of our lives… The way we create wealth The enterprises we develop The nature of commerce and marketing The delivery system for entertainment The learning in the economy The nature of government, governance and our culture The body of politics and networking What are the differences? 8 May 2011 S. VERNOOY P: 519-439-2717 ext 872

5. Widespread population among developed countries causes a large shift in available future resources. Countries that can not house, feed and support their next generation are left behind in the exposure to technology, new ideas and education to improve their standard of living. Technology is among the ‘elite’. The ‘digital divide’…technology ‘haves’ vs. ‘have-nots’ 8 May 2011 S. VERNOOY P: 519-439-2717 ext 872

6. The study of human populations, a key to understanding the economy, business and society in view of predicting future needs. Used to anticipate future school enrolments, real estate prices, demands on government resources and services including child care to social security. Demographics… 8 May 2011 S. VERNOOY P: 519-439-2717 ext 872

7. Baby Boom (1946 to 1964) 29% of the current population approx 77.2 million children Baby Bust (1965 to 1976) 16 % of the current population approx 44.9 million children Baby Boom Echo (1977 to 1997) 30% if the current population approx 81.1 million children Defining the generations 8 May 2011 S. VERNOOY P: 519-439-2717 ext 872

8. Children are controlling global communication, creating, verifying and reacting to fluid media developments. Constructing intricate net experiences. Investigating online vs. asking a manager and evaluating opinions from authorities and references readily available. The internet represents networks of networks, webs of information, interlocking questions with answers from varying sources. Why should we be concerned? 8 May 2011 S. VERNOOY P: 519-439-2717 ext 872

9. The older generation are uneasy about the new technology – which kids are embracing. Older generations tend to be uneasy about new media Old media are uneasy about new media The digital revolution, unlike previous ones is not controlled by adults Four themes of the New Generation Gap 8 May 2011 S. VERNOOY P: 519-439-2717 ext 872

10. Creation of an ‘identity’ as a young adult is reinforced by interaction. Development of values, to exercise judgment, to analyze, to evaluate and to criticize or defend another. Self reliance and gathering emotional support by finding ‘like minded’ connections and building benefits of peer support in cyberspace. Positives attributes of the new generation 8 May 2011 S. VERNOOY P: 519-439-2717 ext 872

11. Chat rooms permit a wide audience to simply type responses whenever available, via a conference room environment. Email or bulletin boards requires a ‘give and take’; of posted responses relying on the transmission of completed statements to directed recipients. One at a time in communication path. Synchronous vs. Asynchronous 8 May 2011 S. VERNOOY P: 519-439-2717 ext 872

12. “Treat other people as you would yourself be treated” You are entitled to express your opinions. You are entitled to an audience. You are expected to learn. You are expected to teach. You have a right to disagree. You have a right to respond. It is your privilege to change your mind. It is your privilege to remain silent. Participant Rights and Rules for interactive forum. 8 May 2011 S. VERNOOY P: 519-439-2717 ext 872

13. Fierce Independence Emotional and Intellectual Openness Inclusion Free expression and Strong values Innovation Preoccupation and maturity Investigation Immediacy Sensitivity to Corporate interest Authentication and trust 10 Themes of N-Gen Culture. 8 May 2011 S. VERNOOY P: 519-439-2717 ext 872

14. Experiment Education Experience Trial & Error Trust Ways to become more adaptive 8 May 2011 S. VERNOOY P: 519-439-2717 ext 872

15. Thank You Questions, Concerns and Comments 8 May 2011 S. VERNOOY P: 519-439-2717 ext 872