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How do marketers influence country of-origin effects

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Sameer Mathur
Sameer Mathur

These slides are based on Chapter 20 of the book Marketing Management by Philip Kotler

Marketing
1 de 6
TAPPING INTO GLOBAL MARKETS HOW DO MARKETERS INFLUENCE COUNTRY-OF- ORIGIN EFFECTS ?
WHAT ARE COUNTRY ORIGIN EFFECTS THESE ARE PSYCHOLOGICAL AND MENTAL BELIEFS TRIGGERED BY A COUNTRY
BUILDING COUNTRY IMAGES YOGA AND SPIRITUALI TY :INDIA LOCATIONS IN LORD OF RINGS :NEW ZEALAND LUXURY CARS :JAPAN
REPUTATIONS OF DIFFERENT COUNTRIES “Must Be Stylish” America known for high Tech innovations India’s IT Sector Japan is known for its Automobile Sector
CREDITS ALL THE IMAGES USED IN THE PRESENTATION ARE TAKEN FROM GOOGLE IMAGE SEARCH.
DISCLAIMER THIS PRESENTATION IS CREATED BY ANURAG VIJ,IITG DURING AN INTERNSHIP UNDER MR SAMEER MATHUR PROFFESSOR MARKETING IIM LUCKNOW

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How do marketers influence country of-origin effects