Handwriting, your mum, technology... it's all connected! How? Find out in the 1000views Blog Digest No.2, by 1000heads.

1. HANDWRITING.
YOUR MUM.
WHAT HAPPENS BEYOND
TECHNOLOGY. IT'S ALL
CONNECTED!
Photo: ion-bogdan dumitrescu
WELCOME TO THE 1000VIEWS BLOG DIGEST No. 2
(by 1000heads)

2. THIS MONTH FEATURING
Photo: Martin Fisch
@FrankG
Julian Schollmeyer
@aogw
@Sam_Oscar_March

3. FOUR THINGS
TO KEEP IN MIND
Photo: Rosa Dik

4. THE POWER OF
HANDWRITING.
(by @Sam_Oscar_March)
Photo: athena.
No. 1

5. Handwritten notes can be every bit as interesting,
and far more exclusive, than the most highly
polished digital content. It’s so rare in the music
industry for fans to be able to own something
genuine and unique that can’t be streamed or
downloaded.
Sam March, Coldplay marry digital and physical in their ‘Ghost Stories’ teaser campaign

6. YOUR MUM,
THE CREATIVE DIRECTOR
(by Julian Schollmeyer)
Photo: Stefano Corso
No. 2

7. It can be all too easy to get stuck inside a
marketing echo-chamber. Get out of the office.
Talk to people who don’t share the same
passions or backgrounds as you. Sense-check
your social ideas with your mum or even a
stranger in the street.
Julian Schollmeyer, Why lazy research and social media don't mix

8. BEYOND TECHNOLOGY,
PART ONE.
(by @FrankG)
Photo: Amit Gupta
No. 3

9. As social media marketing and platform adoption
matures, the norm will be to think beyond
platforms and focus first on values, behaviours
and shared passions. The smart folks are doing
this already, and seeing the real and game-
changing results that come from it. Nail the
human motivation, and people will take
conversation and content wherever they choose
to roam.
Frank Grindrod, Choosing your channels in a complex media environment

10. BEYOND TECHNOLOGY,
PART TWO.
(by @aogw)
Photo: James Vaughan
No. 4

11. The best marketing adopts appropriate
technology to add value; to impress, astound or
make life easier.
Robbie Dale, Impress, astound or make life easier

12. OK,
BUT WHAT
DOES IT
ALL MEAN?
Photo: Nomadic Lass

13. DIGITAL MATTERS,
BUT NEVER AT THE EXPENSE
OF A
HUMAN TOUCH.
(Tweet this!)
Photo: Sarah Ross

14. A WELL-FED IDEA NEEDS A
HEALTHY INTAKE OF
REAL WORLD FEEDBACK.
(Tweet this!)
Photo: woodleywonderworks

15. NAIL THE MOTIVATION
BEFORE THE AWESOME
IDEA.
(Tweet this!)
Photo: ShellyS

16. TECHNOLOGY, LIKE
HUMANS, NEEDS A
PURPOSE TOO.
(Tweet this!)
Photo: Don

17. Photo: Martin Fisch
SEE YOU IN A BIT!
@FrankG
Julian Schollmeyer
@aogw
@Sam_Oscar_March

18. 1000heads.com • @1000heads