1. Work for you Blog
L.O: To understand what we should
have on our blogs so far

2. Your Blog
• This is your own personal area on the Haverstock
Media website where you store your work.
• The work on your blog is what will get assessed.
Think of it like it’s a coursework folder.
• Therefore, any work you put on your blog needs
to be of the very best quality you can manage.
• Think of nice ways to present your work – use
images, mindmaps, use annotations, scan in
documents etc.

3. Unit 5: Video Production
• This unit is worth 10 credits.
• You will undertake preproduction, production
and postproduction work in order to complete a
successful media product. You will then reflect
upon the final product and the process of
production.
• Embedded within this unit of work will be:
– Unit 1: Research for Creative Media Production (5
Credits)
– Unit 2: Communication Techniques for Creative Media
Production (5 Credits)

4. Assignment Brief
• You are an intern at a film production company, Startek
Pictures, and are currently employed on a trial period.
In order to see whether you are suitable to employed
on a permanent contract, the CEO, Thesper Martin, has
asked you to carry out a range of activities related to
film production. The activities include research into
film trailers, institutions and audiences, original ideas
for a film trailer and relevant preproduction work, a
pitch for your film trailer idea to be delivered to
members of the board at Startek Pictures, and the
filming and editing of a film trailer.

5. Your blog so far
• First post: Introduce the vocational scenario
and what you will be doing.
– E.g. Vocational Scenario: I’m working as an intern
at Startek Pictures. The CEO, Thesper Martin,
wants me to….
• Second Post: Trailer Conventions
– It’s up to you how you want to present these but a
mindmap would be nice.

6. A reminder of trailer conventions
• Basic conventions of a film trailer
• Institutional (logos, release date, nominations
and awards, actors and director’s names etc)
• Characters
• Settings
• Narrative
• Genre Signifiers
• Sound
• Editing

7. Trailers we have looked at…
• Alien (1979)
• The Shining (1980)
• Cloverfield (2008)
• The Blair Witch Project (1999)
• The Social Network (2010)
• A Serious Man (2009)
• Pi (1998)
• Garden State (2004)

8. Find out about the following research
methods…
• Primary Research: What is it? What counts as
primary research? What are the advantages
and disadvantages of primary research?
• Secondary Research: What is it? What counts
as secondary research? What are the
advantages and disadvantages of secondary
research?
• How would these apply to the preproduction
stages of your trailer?