1. MARKETING
Old Media
Push – media is pushed on us by the producers to make us see it
Hook and Sell – Show them what it is and why they should get it,
then once they are interested, they then sell
I said so – people communicating with each other and telling them
about it and why they should go see it as well
Text, print and email – Reviews and things would be sent about
the film using these methods to attract the audience
Community – things happening in one place at a time
New Media
Pull – We demand it then they make it
Sample – Example of the film is shown so people will be interested
in it, and will pay to go watch the whole film
Prove it–Proving that the film is good enough for their purchasing
Everyday Spokes people–Getting everyday people to talk about
the film so they can interest a wider audience
Video–Making trailers and videos about the film is more popular to
view than things that are written or just typed
Connections – people on social networks talk about it which then
will attract their friends which will then spread.
Taryn Mruk