1. Kiva, acting together to achieve a common goal peer to peer campaigning in action peer to peer campaigning in action peer to peer campaigning in action

2. Kiva Aim: Acquire new lenders Target Audience: Want to feel more connected to cause Can give $25 Social media savvy Issue: Target must learn about micro-finance Solution: Peer to peer marketing Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info

3. Campaign Origins Lending Groups: -target audience like to talk in forms -naturally tell personal network

6. Promoting to Members

7. Members Campaign Page

10. Post Campaign ‘continue sharing joys of micro-lending’ ‘ continue sharing joys of micro-lending’

11. Practical Application e.g. Marathon Create facebook event “running Dublin Marathon for Charity Name” Facebook Event Functionality - sharing comes naturally to this group of people. - messages can be sent to all your page fans work out your message - increase motivation