1. Social Media Management
Presented by Tyler Thomas
Social Media Specialist – University Communications
@UNLincoln | @TylerAThomas
tthomas10@UNL.edu
October 9, 2013

2. @UNLincoln | #UNL
PLANNING
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• Where in the digital ecosystem does social
media fall?
– Who does social media support in your
organization?
• Sales
• Marketing
• PR
• HR
• All of the above

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STRATEGY
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• Goals
– What do you want to do? Why?
• Which channels will you manage?
– Who is the audience(s)
– What are the Key Performance Indicators (KPIs)?
• How will the channels be managed?
– Content Team(s)

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SETTING UP BRANDED PROFILES
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• Do your research
– Be consistent
• Profile images
• Short descriptions
• Overview copy
• Website listings
• Maintain visual brand standards
(if you don’t have them, create them).

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CONTENT CREATION
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• Planning
– Content teams
– What will you post
• Categories
– How often and when?
– Who will post?
• Production workflow
• TOOLS: Content Calendar,
Google Docs.
Click photo to see example content calendar

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CONTENT CREATION IDEAS
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7. @UNLincoln | #UNL
CONTENT CREATION IDEAS
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8. @UNLincoln | #UNL
LISTENING
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• Content Curation
– Hashtags
– Keywords
– Phrases
• TOOLS: Statigram,
Hootsuite.

9. @UNLincoln | #UNL
ENGAGEMENT
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• Create & Promote
Specific Hashtags
– General
– Event Specific
• Create Social
Situations
• TOOLS: Statigram,
Hootsuite.

10. @UNLincoln | #UNL
CHANNEL PROMOTION
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• How will you promote
your social media
channel/hashtags?
– Basic touch points
• In-Store, Website,
Business Cards, Email
Signatures, Signage,
Enewsletters, Direct
Mail, Business
Stationary,
Presentations,
Advertising channels
– Contests/Promotions

11. @UNLincoln | #UNL
GOING FORWARD
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• How will you keep the lines of communication
open within your organization/client?
• How and how often will you measure and
evaluate success?
• How will you stay informed on the latest
trends in social media?
– Blogs, Meetups, Conferences, Hashtags

12. @UNLincoln | #UNL
TOOLS
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• Hootsuite
• Google Docs
• Project Management Software
• Statigram
• Facebook, Twitter, Google+ & YouTube Insights
• Bit.ly
• Storify
• Social Media Design Blueprint

13. @UNLincoln | #UNL
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Connect With Us: @UNLincoln, #UNL